Garmin expands GPS smartwatch products in Thailand Launching a new campaign under the brand tagline Beat Yesterday or “Beating Yesterday”, informing the emergence of the campaign “FROM ZERO TO HERO” to awaken the spirit of Thai people during the time of power outage. to be able to move forward to achieve goals before closing the year 64
Mr. Sky Chain, Director of Garmin Thailand, said that Garmin Trust in everyone who needs inspiration in their time of discouragement. Therefore, we have searched for “heroes” who will awaken the spirit to give everyone back the strength to move on with their lives. The FROM ZERO TO HERO campaign aims to convey stories of efforts, hopes and battle paths from the beginning to the fullest. with problems and obstacles to the turning point that comes from running that makes it possible to achieve your own goals
“Along with developing yourself to be a better version of yourself. in the style of Garmin to encourage all Thai people who are desperate to start over together.”
The campaign has two main activities, which is the release of an 8.25-minute short film that tells the story of a starting point that doesn’t start with ‘one’ but starts with ‘zero’ of 4 inspirational heroes in their own way: Boy – Ariyathat (Pirasit) Poltan, the famous lead singer from the Lomosonic band Young – Kiatkun Yaowarat, the owner of the page Runner’s Journey Ae – Phitchanan Mahachot, the first Thai woman that conquers UTMB, a running field of Mahathod and Sawat-Sawat Kanya, also known as “Jae Mook Laundromat”, a laundromat who finds happiness behind the finish line
Another activity is to open a space on social media to invite the new generation to share the “hero story” to be a positive force to pass on to the people in the society.
For “short film FROM ZERO TO HERO” brings real life stories of 4 ordinary people who have to face problems in life, whether bearing the expectations of others living to care for another life Stepping out of a safe area And overcoming insults, with “running” as the wind beneath the wings, FROM ZERO TO HERO is conveyed through visual and sound to attract people to follow. The content aims to convey a feeling of understanding in a situation that is close to what the audience has to face. along with showing the path starting from zero through the path of hardship Until today, all 4 of them have become “heroes” who inspire many people in society.
besides the short film Under this campaign, the company also has activities to share “hero stories” on the online space. To invite the new generation who is an important driving force of society to share stories to pass on the power on the Facebook page GARMIN RUN CLUB THAILAND from 25 October to 6 November. Win a set of 5 special prizes worth more than 100,000 baht to get you ready to run again.
1 in the story of the battle of the 4 heroes belongs to Boy – Ariyathat (Pirasit) Poltan, the famous lead singer from the Lomosonic band, who said, “My experience of starting from ‘zero’. That started from me being easily sick since I was a child. not very strong have spinal problems So you have to learn from walking. until developed from walking to running which my turning point was to abandon everything Turn your back on your routine to pursue my dream of becoming a singer contrary to the expectations of parents And there were times when I myself faced obstacles that made me discouraged to keep going. But in the end, my ambitions brought me to this point. And running is the part that fuels me to take each stage and drives us to success. Because I myself am a sports enthusiast. when starting to work hard make full use of your body I felt that I had to exercise to keep my balance.”
While Num-Kiatkun Yaowarat, owner of the Runner’s Journey page, said, “Like myself. Originally started as a person who wanted to lose weight before. It turned out that running was so ‘delicious’, it evolved into a favorite into running a Runner’s Journey page to the point where life felt discouraged. coupled with the pressure received from work This made me decide to quit and focus on making the page seriously. which in the first I had to grit my teeth through the obstacles. No income came in for 3 full months, but I still endure it because it’s what I love. which made me learn the story of life Both from myself and from many people I met along the way Thanks to all the experiences that made me who I am today. As a page runner I’m really glad to have the opportunity from Garmin to share my experience with everyone who is feeling discouraged.”
On the side of Ae-Pichchanan Mahachot, the first Thai woman to conquer UTMB, a world-class trail running course amid the beautiful scenery on the Mont Blanc Mountains, France, said, “Originally, I a factory girl never interested in sports But he had to decide to quit his job to take care of his mother who was suffering from lung disease. which at that time felt discouraged and hopeless There is only trouble To the point that I came back and thought to myself that I wanted to be strong so that I could take care of my mother. So I started exercising from running up and down the stairs of the hospital. Then began to feel fond of running. Get the opportunity to compete in many trail running events. and succeed Finally, she became the first Thai woman to win the UTMB trail running competition, with her mother always supporting her in every race. So I want to share my own story with everyone who is feeling discouraged right now. Let’s keep moving forward for ourselves, for the people we love.”
While Sawat – Sawat Kanya, LGBTQ+ runner, laundromat which everyone is known as ‘Jae Mook Laundries’ said, “It started at a time when we gained 79 kg. causing a lack of self-confidence Plus being tired easily hinders work. So we decided to run to lose weight. I want to change myself for the better until it makes me feel that we love running When we work out, it feels strong, healthy, even if we don’t have a background in running. But we also rely on the practice of learning from the people around us and learning more. Ultimately, running has become our daily joyful routine.”
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