G2’s acquisition of Capterra, Software Advice, and GetApp from Gartner is now complete, with the deal officially closing on , according to filings with the Securities and Exchange Commission (SEC). While the initial announcement on , lacked specific financial details, Gartner’s recently filed Form 10-K report reveals the transaction is valued at approximately $110.0 million, before potential adjustments.
The sale, first disclosed in early 2026, consolidates four major players in the B2B software review space under the G2 umbrella. Gartner had previously operated Capterra, GetApp, and Software Advice as part of its Digital Markets division. The acquisition aims to create a more comprehensive data foundation for software buyers and sellers, particularly as artificial intelligence increasingly influences purchasing decisions.
The , filing of Gartner’s 10-K report provides the first public record of the financial terms. The report details that the Digital Markets business was classified as “held for sale” as of , with the associated assets and liabilities listed on the balance sheet. Notably, the filing does not name G2 as the buyer, focusing instead on the financial aspects of the divestiture.
The reported $110.0 million figure is qualified as being “before customary purchase price adjustments.” This indicates that the final transaction value may fluctuate based on post-closing reconciliations. These adjustments are standard practice in mergers and acquisitions, accounting for factors like working capital and debt.
Working capital adjustments, in particular, are common. These adjustments ensure the price reflects the actual financial health of the business at the time of transfer. If the acquired business has more or less cash or short-term assets than initially estimated, the final price is adjusted accordingly. Other potential adjustments can relate to net cash or debt, or escrow arrangements designed to address any unresolved conditions post-closing.
Gartner’s previous annual report, filed on , covering the year ended , made no mention of the impending sale, reflecting the fact that the agreement was finalized in 2026. This highlights the timeline of disclosures required by the SEC and the distinction between announcing an intent to sell and completing the transaction.
The structure of the deal, including the specific formulas for calculating any purchase price adjustments, remains undisclosed in the public filings. Gartner’s 10-K provides the initial consideration but does not detail the underlying agreement or the mechanisms that could alter the final amount.
The acquisition raises questions about the future of competition in the software review market. Bringing together Capterra, Software Advice, and GetApp – all previously unified under Gartner Digital Markets – with G2 creates a dominant force in software discovery. This consolidation could potentially impact pricing and vendor strategies as they navigate a landscape with fewer major review platforms.
G2 has indicated plans to integrate the data and offerings from the acquired platforms into its existing marketplace, promising a “unified taxonomy” and enhanced AI-driven recommendations. The company aims to leverage the combined scale and data to deliver more value to both software buyers and sellers. However, the long-term implications for vendors, particularly regarding advertising costs and platform dependence, remain to be seen.
The SEC filings provide a clearer picture of the financial details surrounding the acquisition, moving beyond the initial announcement’s lack of specificity. While the $110.0 million figure represents the initial consideration, the final transaction value is subject to adjustments that will be determined in the coming months. The deal’s completion marks a significant shift in the B2B software review landscape, with G2 now positioned as a central hub for software discovery and evaluation.
