News Context

At a glance

J SOUL BROTHERS III's second digital single of 2024, "Baby don't cry," is now available for streaming.
"Baby don't cry" is a sad medium ballad produced by GeG, about the end of love and tears.
The "'Baby don't cry' Concept Video" was released at the same time as the song was released.

J SOUL BROTHERS III Releases “Baby don’t cry” Concept Video

J SOUL BROTHERS III’s second digital single of 2024, “Baby don’t cry,” is now available for streaming. The concept video was also released, showcasing the members lip-syncing to the song.

“Baby don’t cry” is a sad medium ballad produced by GeG, about the end of love and tears. It is a melodious song with a nostalgic, acoustic-based track, and the vocal work and lyrics that add color to it are also noteworthy.

The “‘Baby don’t cry’ Concept Video” was released at the same time as the song was released. The video was produced with the idea of expressing the song’s simple yet profound worldview in a simple and stoic way, rather than in a decorative way. The video was created with the idea in mind of expressing the worldview of the song in a simple and stoic way, with the performers lip-syncing to express the worldview of the song. The parts where the performers’ lip-syncing overlaps with the vocals are also noteworthy.