Goldman Robo Platform to Betterment: Deal Details
- Goldman Sachs is continuing its retreat from the consumer banking sector by selling its marcus Invest digital investing accounts to Betterment, a digital investment advisor.
- the agreement will see Marcus Invest customers transferred to Betterment unless they opt out by late June.Betterment, which currently serves over 850,000 consumers and manages $45 billion in...
- Sarah Levy, CEO of Betterment, expressed enthusiasm about the deal, stating, "We are excited to welcome these customers to Betterment where our scalable technology platform will...
Goldman Sachs is offloading its Marcus Invest digital investing accounts to Betterment,and this deal will transfer Marcus Invest users to Betterment’s platform unless thay opt out. This significant move signifies Goldman Sachs‘s strategic pivot away from consumer banking, concentrating rather on its Marcus Deposits platform, which already manages over $100 billion. The acquisition, expected to finalize soon, promises a seamless transition for Marcus Invest users, integrating them with Betterment’s robust digital investment tools. This decisive action reflects a changing market. For more news like this, consider News Directory 3. Discover what’s next for digital wealth management.
Betterment to acquire Marcus invest from Goldman Sachs
Updated May 26, 2025
Goldman Sachs is continuing its retreat from the consumer banking sector by selling its marcus Invest digital
investing accounts to Betterment, a digital investment advisor.
the agreement will see Marcus Invest customers transferred to Betterment unless they opt out by late June.Betterment, which currently serves over 850,000 consumers and manages $45 billion in assets, will integrate
these new accounts into its platform. The financial terms of the acquisition were not disclosed.
Sarah Levy, CEO of Betterment, expressed enthusiasm about the deal, stating, “We are excited to welcome these
customers to Betterment where our scalable technology platform will continue to support them on their investing
journeys.”
While Betterment will acquire Marcus Invest’s accounts and assets under management, the deal does not include
any additional technology, personnel, or operations from Goldman Sachs.
Goldman Sachs plans to concentrate on growing its Marcus deposits platform, which serves over three million
customers globally and holds over $100 billion in consumer deposits. This move reflects a strategic shift
towards its core strengths.
Marcos Rosenberg, global head of Goldman Sachs Marcus, said the company wanted to find a “great home” for
Marcus Invest customers as it transitions from that offering and focuses on its Marcus Deposits platform.
Goldman Sachs launched Marcus Invest in February 2021, aiming to attract retail investors with automated stock
purchases. Initially, the investment bank typically targeted investors with significant assets, but Marcus
Invest offered a lower entry point with a minimum account balance of $1,000. This initiative marked an effort
to broaden its customer base and tap into the growing market for digital investment solutions.
Though, by August 2023, Goldman Sachs had shifted its focus back to its customary ultra-wealthy clientele.
The company announced the planned sale of its $29 billion personal Financial Management business, which included
the 2019 acquisition of United Capital, to creative Planning, a registered investment advisor.
What’s next
The acquisition of Marcus Invest by Betterment is expected to finalize in the coming months,pending customary
regulatory approvals. Customers of Marcus Invest can anticipate a seamless transition to Betterment’s platform,
gaining access to its suite of digital investing tools and resources. This move underscores the evolving
landscape of digital wealth management and the increasing demand for accessible and automated investment
solutions.