Goobne Supports JTBC’s New Drama ‘This Love Is Irresistible’
By Chae Jun | August 24, 2023 | 11:29 AM
Goobne, a renowned chicken brand, has announced its support for JTBC’s latest Wednesday-Thursday drama production, ‘This Love Is Irresistible,’ which premiered on the 23rd. This year, Goobne has once again decided to back a drama production to enhance its communication with users, following its successful participation in last year’s SBS drama ‘Company Match’ as the chicken brand owned by the main character’s parents, Shin Ha-ri (played by Kim Se-jeong).
With its impressive viewership rating of 12.4% and a surging popularity abroad, ‘Inside Game,’ another drama sponsored by Goobne, played a significant role in boosting the brand’s overseas sales. Encouraged by this success, Goobne has now lent their support to JTBC’s ‘This Romance is Irresistible,’ a heartwarming tale of a government official who uncovers a forbidden book sealed for centuries and a lawyer who becomes entangled in its curse.
This romantic drama has captivated audiences with its irresistible storyline, evoking a deep affection in the viewers. The outstanding performances of talented young actors, such as Jo Boa, Rowoon, Hajun, and Yura, have further contributed to the show’s popularity by showcasing their remarkable on-screen chemistry.
In the upcoming second episode airing on the 24th, the drama will feature the mouthwatering dish ‘Southern Sea Garlic Crispy’ from Goobne. This menu item, known for its spicy garlic taste that appeals to Korean palates, boasts an impressive monthly average sales figure of over 300,000 garlic cloves.
Expressing their hopes that this support will further endear Goobne to viewers, a representative from the company stated, “Through this production collaboration, we aim to become a brand that resonates with our audience. We will continue to engage with consumers through various marketing activities in the future.”
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Reporter Chae Jun | 2023.08.24 11:29
/Photo courtesy=Gobne
Goobne began supporting JTBC’s new Wednesday-Thursday drama production, ‘This Love Is Irresistible’, which first aired on the 23rd.
In order to strengthen communication with users, Goobne decided to support drama production this year as well as last year. He appeared as a chicken brand run by the parents of female lead Shin Ha-ri (played by Kim Se-jeong) in the popular SBS drama ‘Company Match’ last year.
‘Inside game’ recorded the highest viewership rating of 12.4%, attracting attention, as well as gaining explosive popularity overseas, playing a role as a force in increasing overseas store sales.
JTBC’s Wednesday-Thursday drama ‘This Romance is Irresistible’, produced and supported by Goobne, is an irresistible romance about a government official who receives a forbidden book that was sealed 300 years ago and a lawyer who becomes a victim of the forbidden book.
The sweet and lovely romance between a man and a woman caught in an insurmountable fate awakens the love cells of the viewers. Young actors like Jo Boa, Rowoon, Hajun, and Yura capture the attention of viewers by showing a special chemistry.
In the second episode, broadcast on the 24th, Goobne ‘Southern Sea Garlic Crispy’ will appear. The South Sea Garlic Crispy, introduced on the show that day, is a popular menu item with monthly average sales of more than 300,000 garlic cloves with a spicy garlic flavor that Koreans love.
A Goobne official, who spoke to the magazine over the phone, said, “We hope that Goobne will become a brand that viewers love more through this production support. We intend to continue communicating with consumers through various future marketing activities.”
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