Goobne, the G&Food bakery cooking franchise, has shown its support for JTBC’s new Wednesday-Thursday drama series, “This Love is Irresistible,” by featuring its popular menu item, Goobne, in the second episode. On average, this menu item sells over 300,000 garlic cloves a month.
G&Food decided to support the drama production in order to enhance communication with its customers, continuing a tradition from last year. In a previous popular SBS drama called “Company Match,” Goobne appeared as a chicken brand owned by the parents of the female lead character, Shin Ha-ri, played by Kim Se-jeong. This show achieved impressive ratings of 12.4% and gained international popularity, leading to an increase in sales at overseas stores.
Now, Goobne is lending its support to JTBC’s “This Love is Irresistible,” a romantic drama centered around a government official who receives a forbidden book that had been sealed for 300 years and a lawyer who becomes a victim of this book. The heartwarming romance between the two main characters, played by Jo Bo-ah, Rowoon, Ha Jun, and Yura, captivates viewers and evokes their love cells.
In the second episode of the drama, which aired on the 24th, Goobne introduced its popular menu item, “Southern Sea Garlic Crispy.” This dish, loved by Koreans for its spicy garlic flavor, sells an average of over 300,000 garlic cloves per month.
Goobne continues to engage with its customers through various marketing initiatives and remains at the forefront of the domestic chicken industry. The brand recently opened its first flagship store, Goobne Playtown, on Zandari-ro in front of Hongik University, targeting Generation Z and providing a cultural space for all. Additionally, their advertisement featuring popular girl group Le Seraphim as brand models, titled “LE SERAFIM in CHICAGO,” has garnered over 100 million cumulative views on digital platforms, attracting significant attention.
CEO Jeong Tae-yong of G&Food expressed his hope that “This Love is Irresistible” will receive continued love from viewers for its touching storyline, and he affirmed the brand’s commitment to maintaining communication with customers through diverse marketing activities in the future.
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After supporting JTBC’s new Wednesday-Thursday drama production ‘This Love is Irresistible’ with actors Jo Bo-ah, Rowoon, Ha Jun, and Yura.
In the second episode, the popular menu appeared, Goobne, which sold more than 300,000 garlic cloves a month on average.
Poster supporting the production of the Wednesday-Thursday JTBC drama ‘This Love is Irresistible’ (photo courtesy of G&Food)
G&Food bakery cooking franchise Goobne (CEO Jeong Tae-yong) began supporting JTBC’s new Wednesday-Thursday drama production, ‘This Love Is Irresistible’, which first aired on the 23rd.
In order to strengthen communication with users, Goobne decided to support drama production this year as well as last year. He appeared as a chicken brand run by the parents of female lead Shin Ha-ri (played by Kim Se-jeong) in the popular SBS drama ‘Company Match’ last year. ‘Inside game’ recorded the highest viewership rating of 12.4%, attracting attention, as well as gaining explosive popularity overseas, playing a role as a force in increasing overseas store sales.
JTBC’s Wednesday-Thursday drama ‘This Romance is Irresistible’, produced and supported by Goobne, is an irresistible romance about a government official who receives a forbidden book that was sealed 300 years ago and a lawyer who becomes a victim of the forbidden book. The sweet and lovely romance between a man and a woman caught in an insurmountable fate awakens the love cells of the viewers. Young actors like Jo Boa, Rowoon, Hajun, and Yura capture the attention of viewers by showing a special chemistry.
In the second episode, broadcast on the 24th, Goobne ‘Southern Sea Garlic Crispy’ will appear. The South Sea Garlic Crispy, introduced on the show that day, is a popular menu item with monthly average sales of more than 300,000 garlic cloves with a spicy garlic flavor that Koreans love.
Goobne continues to communicate with consumers through various marketing activities and is leading the trend in the domestic chicken industry. He opened his first flagship store, Goobne Playtown, aiming for a cultural space open to anyone on Zandari-ro in front of Hongik University, where Generation Z is concentrated. In addition, the advertisement ‘LE SSERAFIM in CHICAGO’, which was released after choosing the popular girl group Le Seraphim as a brand model, recorded more than 100 million cumulative views on digital platforms, drawing attention.
Jeong Tae-yong, CEO of G&Food, said, “I hope that the drama This Romance, which receives a lot of love for its heartless narrative, will receive a lot of love until the end of Irresistible Force.” We will continue to communicate with consumers through various marketing activities in the future.”
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