Google AI for Good: Civic Tech Experiment
Google’s Jigsaw unit is pioneering the use of AI for good, developing innovative tools to enhance civic engagement, protect free speech, and foster civil discussions. In Bowling Green, KY, Jigsaw piloted its sensemaker tool to help local leaders understand residents’ perspectives as the town prepares for meaningful growth. the month-long “What Could BG Be?” project,in collaboration with The Computational Democracy Project and local leaders,gathered over 7,800 residents’ input,generating more than a million ideas. Sensemaker categorized the data, revealing community priorities and providing local officials with deeper insights. Beth Goldberg of Jigsaw noted that 96% of the local leaders reported the AI-generated reports were easier to understand. This project highlights how News Directory 3 can uncover positive tech trends. Discover what’s next for Jigsaw and its plans to expand its community engagement role.
Google’s Jigsaw Unit Focuses on AI Tools for Civic Engagement
Updated May 26, 2025
While tech giants like Microsoft, Apple, and Google race to integrate AI into corporate structures, Google’s Jigsaw incubator quietly develops AI tools for civic engagement. Jigsaw, created in 2011, aims to mitigate the harmful effects of emerging tech, protect free speech, and enhance civic deliberation.
The rise of public AI products has amplified the urgency of Jigsaw’s mission. Tools like Viewpoint API and Sensemaker, built on Google’s AI models, are used by platforms such as The new York Times, Reddit, and local governments.
Beth goldberg, Jigsaw’s head of research and advancement, spoke at C2 Montreal on Thursday about fostering civil discussions in divided communities, encouraging broader participation.
in February, Jigsaw piloted Sensemaker in Bowling Green, KY, to assist local leaders in understanding residents’ perspectives as the town anticipates doubling in size over the next 25 years. The “What Could BG Be?” project, in partnership with The Computational Democracy Project, Innovation Engine, and local leaders, facilitated a month-long online conversation about the city’s future.
Spencer Baim, Jigsaw’s head of brand, creative, and marketing, highlighted the potential of their tech to enable leaders to listen to their community and involve thousands in shaping their future.
The initiative expanded upon the BG 2050 Project, a 25-year vision led by Innovation Engine for Warren County. It also served as a marketing campaign to boost participation.
“what Could BG Be?” gathered input from over 7,800 residents,generating over one million ideas. Sensemaker then categorized the data, revealing community priorities such as infrastructure, transportation, arts, culture, and economic development.
Goldberg noted the local leaders’ embrace of AI, emphasizing their trust in the co-designed process. She added that 96% found the AI-generated report easier to understand and accurately represent community needs.
What’s next
Jigsaw plans to build its brand and promote its tools to further demystify AI for civic use, hoping to expand its role in community engagement.