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Growing Digital Landscape: Jiangsu Netizens Spend More Time Online

Emerging Businesses Drive Colorful Online Lives for Jiangsu Netizens

In recent years, the scale of emerging businesses has experienced rapid growth, leading to a more vibrant online experience for netizens in Jiangsu. According to the 10th Jiangsu Internet Conference held in Nanjing on October 23, Jiangsu netizens now spend an average of 37.9 hours per week online, surpassing the national average by 11.2 hours. This translates to an average of 5.4 hours spent online every day.

Mobile Internet Traffic Soars in Jiangsu

The average mobile Internet traffic per household in Jiangsu reached an impressive 17.65G in September. Xu Jijin, director of the Jiangsu Provincial Communications Administration Bureau, revealed this data at the conference’s opening ceremony. Additionally, the number of mobile phone users in Jiangsu has reached a staggering 110 million, with an additional 20.53 million active users coming from other provinces. To further illustrate the province’s digital prowess, the number of 5G users has surged by 32.2% compared to last year’s figures, reaching 48.801 million households and securing Jiangsu’s position as the fourth highest in the country.

Internet Penetration Reaches New Heights in Jiangsu

According to the “2022 Jiangsu Province Internet Development Status Report,” the number of netizens in Jiangsu Province has reached an impressive 68.21 million, resulting in an internet penetration rate of 80.1%. These statistics represent an increase of 2.9 percentage points from the previous year, surpassing the national average by 3.7 percentage points. In terms of gender distribution, male netizens slightly outnumber their female counterparts at a ratio of 52.6:47.4. Furthermore, the 20-59 age group represents the majority of netizens in Jiangsu, accounting for a total of 77.4%.

Jiangsu Netizens Embrace Diverse Internet Applications

Online activities in Jiangsu are heavily focused on productivity and convenience. The report reveals that the usage rate of online office applications surpasses the national average by 4.8 percentage points, standing at an impressive 55.4%. Similarly, online food delivery applications have become wildly popular, with Jiangsu netizens exceeding the national usage rate by a significant margin of 13.7 percentage points, reaching 62.5%. Additionally, the usage rates for five prominent internet applications, including instant messaging, online video, online payment, online shopping, and online news, all surpass 80%.

Jiangsu’s Web Landscape and 5G Infrastructure

In Jiangsu, the number of registered websites has reached an astounding 332,000. Among these websites, Tencent QQ, Baidu, and Apple emerge as the most visited platforms by Jiangsu users. In terms of mobile applications, Jiangsu boasts a total of 256,000 apps. The top three most popular apps in Jiangsu are WeChat, Douyin, and Kuaishou.

Jiangsu proudly stands as a frontrunner in 5G base station construction and coverage nationwide. As of September this year, the province has 237,000 5G base stations, securing its position as the second-highest in the country. Moreover, Jiangsu is actively promoting the “5G Sail into the Sea” project in coastal areas, ensuring maritime 5G signal coverage and reinforcing communication infrastructure.

Enhanced Network Security Initiatives in Jiangsu

Ensuring network security remains a priority in Jiangsu. The province has taken proactive measures by initiating the “card removal operation,” successfully eliminating 4.0606 million high-risk phone cards since the beginning of this year. Additionally, call centers, voice lines, SMS ports, and other potential vulnerabilities have been addressed. Jiangsu has implemented stringent technical prevention measures, combating and mitigating threats such as 43.82 million domestic and foreign fraudulent calls, 247 million fraudulent domain names, and 532,000 fraudulent Internet accounts.

Digital Economy Flourishes in Jiangsu

The digital economy in Jiangsu continues to make significant contributions to the region’s growth. Yang Liqun, deputy director of the Propaganda Department of the Jiangsu Provincial Party Committee and director of the Cyberspace Affairs Office of the Provincial Party Committee, unveiled the “Jiangsu 2023 Digital Development Report.” Notably, the added value of Jiangsu’s digital economy core industries now accounts for 11% of the regional GDP. The electronic information manufacturing industry has witnessed a remarkable year-on-year increase of 18%, achieving an operating revenue of 4.2 trillion yuan. Similarly, the software business revenue has reached 1.3 trillion yuan, securing the second and third positions nationwide.

Jiangsu Sets Sights on Metaverse Industry Development

Jiangsu anticipates vibrant industrial development in the future by actively embracing and cultivating the Metaverse industry. Li Feng, a member of the Party Leadership Group and Deputy Director of the Jiangsu Provincial Department of Industry and Information Technology, released the Metaverse Industry Development Action Plan (2024-2026) during the conference. This action plan integrates the Metaverse industry into the existing “1650” industrial system and aims to establish influential events such as Metaverse summits and themed exhibitions.

The action plan emphasizes the accelerated utilization of metaverse technologies such as XR and digital twins in crucial industrial processes. It also promotes the adoption of green and low-carbon practices within enterprises, ensuring sustainable development. Furthermore, the plan addresses the security management needs of digital identity, digital content, and Metaverse data assets while advocating for industry self-discipline to guarantee fair and healthy development.

With its robust digital infrastructure, thriving digital economy, and visionary initiatives, Jiangsu continues to position itself as a leader in China’s digital landscape. (Xu Jing)

The reporter learned from the Jiangsu Internet Conference 2023 (10th) which opened in Nanjing on October 23 that people’s online lives have become more colorful in recent years, with the rapid growth of the scale of emerging businesses. Jiangsu netizens spend an average of 37.9 hours online per week, 11.2 hours higher than the national average. This means that Jiangsu netizens spend an average of 5.4 hours online every day.

The average mobile Internet traffic per household reached 17.65G in September

At the opening ceremony of the conference, Xu Jijin, director of the Jiangsu Provincial Communications Administration Bureau, released the development status of the information and communications industry in Jiangsu Province. He introduced that the number of mobile phone users in Jiangsu reached 110 million, and active users in Jiangsu from other provinces reached 20.53 million. In September, the average mobile Internet traffic per household reached 17.65G. The number of 5G users increased by 32.2% compared to the end of the previous year, reaching 48.801 million households, ranking fourth in the country.

How much do people in Jiangsu love the Internet? According to the “2022 Jiangsu Province Internet Development Status Report”, the number of netizens in Jiangsu Province reached 68.21 million, and the Internet penetration rate reached 80.1%, an increase of 2.9 percentage points from the same period last year and 3.7 percentage points higher than the national average. In terms of gender, the ratio of male to female netizens in Jiangsu is 52.6:47.4; in terms of age, the 20-59 age group is the main group of netizens, accounting for a total of 77.4%. Jiangsu netizens spend an average of 37.9 hours online per week, 11.2 hours higher than the national average.

What are people in Jiangsu doing online? The report shows that many people are actually busy working on their mobile phones, the usage rate of online office applications in Jiangsu is 55.4%, which is 4.8 percentage points higher than the national average. The rate of use of online food delivery applications is 62.5%, which is 13.7 percentage points higher than the national average. The usage rate of five types of Internet applications, including instant messaging, online video (including short video), online payment, online shopping, and online news, all exceed 80%.

Monitoring data shows that the number of registered websites in Jiangsu reaches 332,000, and the websites most visited by users in Jiangsu Province are Tencent QQ, Baidu, and Apple websites. The number of APPs in Jiangsu Province reaches 256,000. The APPs most visited by users in Jiangsu Province are WeChat, Douyin, and Kuaishou.

The coverage level of 5G base station construction is second in the country

From cities to villages to offshore areas, Jiangsu leads the country in 5G construction and coverage. As of September this year, Jiangsu Province had 237,000 5G base stations, ranking second in the country.

Jiangsu is promoting the “5G Sail into the Sea” project in coastal areas. Maritime 5G signal coverage, joint construction and communication wind power sharing work has been included in the “Jiangsu Province Marine Industry Development Action Plan”, and the Jiangsu Provincial. Communications and Maritime Departments have launched strategic cooperation to jointly strengthen Jianghai’s mobile signal.

In terms of maintaining network security, Jiangsu started anti-fraud control from the source and carried out the “card removal operation” Since the beginning of this year, a total of 4.0606 million high-risk phone cards have been cleared. At the same time, the call centers in question, voice lines, SMS ports, etc. were also cleaned. We have improved technical prevention measures and dealt with a total of 43.82 million domestic and foreign fraudulent calls, 247 million fraudulent domain names, and 532,000 fraudulent Internet accounts such as WeChat and QQ.

The added value of core industries in the digital economy accounts for 11%

At the conference, Yang Liqun, deputy director of the Propaganda Department of the Jiangsu Provincial Party Committee and director of the Cyberspace Affairs Office of the Provincial Party Committee, released the “Jiangsu 2023 Digital Development Report.” He said the added value of the core industries of Jiangsu’s digital economy accounted for 11% of the regional GDP. The operating revenue of the electronic information manufacturing industry reached 4.2 trillion yuan, a year-on-year increase of 18%, and the software business revenue was 1.3 trillion yuan, a year-on-year increase of 16%, ranking second and third. in the country respectively.

Yang Liqun introduced that Jiangsu has fully implemented the “Action Plan to Accelerate the Construction of a Strong Manufacturing State”, focusing on building 16 advanced manufacturing clusters and 50 industrial chains “1650” industrial system, and creating the first batch of 3 national-level “digital pilot” enterprises throughout the year Three new national-level smart manufacturing demonstration factories have been added, and the integrated development level of informatization and informatization has ranked first in the country for eight consecutive years.

Jiangsu releases “Yuanverse Industry Development Action Plan”

“Jiangsu seizes the window period for rapid industrial development in the future and actively utilizes and cultivates the Metaverse industry.” Li Feng, a member of the Party Leadership Group and Deputy Director of the Jiangsu Provincial Department of Industry and Information Technology, Jiangsu Province released the Metaverse Industry Development Action Plan (2024-2026) at the conference. Jiangsu has incorporated Metaverse industry into the “1650” industrial system, and plans to create influential Metaverse brand events such as Metaverse summits and themed exhibitions.

The action plan proposes to accelerate the detailed use of metaverse technologies such as XR and digital twins in key industrial processes, promote the reshaping of production processes, and promote the green and low carbon development of enterprises. Focusing on the security management needs of digital identity, digital content and Metaverse data assets, we will continue to build a trust infrastructure. Promote Yuanverse product developers and platform operators to strengthen the self-discipline of the industry and ensure the fair and healthy development of the Yuanverse industry. (Xu Jing)

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