Haier Becomes Exclusive Partner of 2024 China Open

The historic breakthrough of Chinese tennis in Paris is still fresh in people’s minds. The 2024 China Open has “hit it off” with Haier. On September 9, Haier officially announced that it has become the exclusive partner of the 2024 China Open. As the exclusive home appliance partner, Haier will use tennis as a language of communication with the world during the event, interpreting the persistence and belief in tennis, and conveying the brand concept of “a better life” with users.

As the only comprehensive international tennis tournament named after a country in Asia, with the highest total prize money and the most participating players, China Open will gather world-renowned tennis players including the world No. 1 men’s and women’s singles players Sinner and Swiatek, as well as Chinese players Zheng Qinwen and Zhang Zhizhen from September 23 to October 6. At that time, the star-studded Beijing National Tennis Center will surely stage a top-level showdown.

It is understood that this event is not the first time that Haier has “hit it off” with the world’s top tennis events. Prior to this, Haier has joined hands with Roland Garros-French Open, ATP World Tour, Queen’s Cup Open, Hamburg European Open, ATP Year-End Finals and other events, leaving Haier’s tennis footprints around the world and winning the love of global users with innovative products and scene experiences.

The encounter between China Open and Haier echoes the similar journeys of each other. The China Open, which was first held in 2004, has grown into a top tennis tournament in the world in 20 years; Haier, a well-known domestic brand, has also ranked first in the global large household appliance brand retail volume for 15 consecutive years, becoming the world’s number one home appliance brand.

When the world’s top tennis tournament meets the world’s number one home appliance brand, China’s voice also resonates – with the help of Chinese brands represented by Haier, the world’s tennis tournament is ushering in a new round of development boom. This is not only a strong alliance, but also a perfect match between Chinese brands and global users.