Hanjin announced its ambition to become a ‘solution company’ that goes beyond a simple logistics company and solves diversified logistics demands with ‘one-stop’. It also announced a plan to invest 1.1 trillion won by 2025. By 2025, Hanjin plans to invest a total of 1.1 trillion won, including 150 billion won in overseas business, 150 billion won in IT, and 800 billion won in logistics infrastructure.
Through this, Hanjin plans to become a leading logistics company in Asia. It also set specific goals of achieving 4.5 trillion won in sales and 200 billion won in operating profit by 2025.
Hanjin held a press conference at Lotte Hotel in Sogong-dong, Jung-gu, Seoul on the 28th to commemorate the opening of ‘Hanjin Logibus Island’, a virtual logistics space. At the meeting, Hanjin CEO Roh Sam-seok and Hanjin Future Growth Strategy and Marketing President Cho Hyun-min directly attended the meeting and introduced marketing, corporate strategies and investment plans, including the announcement of Hanjin’s ‘Vision 2025’.
President Hyun-min Cho introduced ‘Hanjin Logibus Island’ and expressed his ambition to lead future logistics by Hanjin. ‘Hanjin Logiverse Island’ opened on the metaverse platform ‘ZEPETO’ is a virtual space that shows the future-oriented logistics world pursued by Hanjin.
Hanjin Logibus Island consists of four themed halls: △futuristic fulfillment center, △delivery terminal, △marine transport/container terminal, and △air/space transport. Hanjin plans to enhance communication by using the metaverse space for business activities and internal employee meetings in the future.
President Cho emphasized ‘trend’ and ‘marketing’. Logiverse Island, the industry’s first attempt at a metaverse logistics space, explained that it is part of an effort to make logistics, which has traditionally been considered difficult and uninteresting, easy and fun in a situation where distribution and logistics are also changing according to diversified lifestyles. He also showed confidence, saying, “I am confident in the product, so I am trying to increase friendliness and reliability by promoting Hanjin through marketing.”
President Roh Sam-seok introduced Hanjin’s vision and four strategies to cope with the rapidly changing logistics market through the presentation of ‘Vision 2025’. President Roh said, “As a logistics company, it has only provided physical logistics services such as storage, transportation, and unloading according to customer requests.
The four strategies Hanjin revealed are △Global Expansion △Digital Pivoting △Customer Value Up △ESG Management.
By continuously expanding global e-commerce volume, the number of overseas subsidiaries operating in 12 countries will be expanded to 15 countries by 2025. In addition, it plans to expand its air cargo business by actively utilizing the infrastructure owned by group companies such as Korean Air.
Digital pivoting was also emphasized. Hanjin introduced the road information DB business, which started in earnest in March, and announced that it will continue to discover new businesses using logistics data in the future. The logistics process will also be improved by introducing artificial intelligence, the Internet of Things, and RPA.
In terms of customer value, ‘win-win’ was emphasized along with ‘last mile delivery’. In response to the diversified demand for last-mile delivery services, the company plans to delicately strengthen delivery services such as same-day delivery, early-morning delivery, and time-specified delivery, and at the same time, plan to promote shared growth by operating logistics marketing programs necessary for small and medium-sized businesses to advance overseas.
In particular, we will invest KRW 300 billion out of KRW 1.1 trillion in Daejeon Smart Mega Hub Terminal. Hanjin predicted that when the Daejeon Smart Mega Hub Terminal is completed, it will be able to increase its share of the parcel delivery market from the current 14% to 20%.
President Roh said that over the past three years, Hanjin’s business performance has been good, as well as its financial soundness has improved. President Roh said, “In 2020, the global e-commerce business performance was good through the opening of the Incheon International Airport Complex Logistics Center (GDC) and entering the Amazon store. As a result, the financial sector has improved.”
Regarding securing investment resources, he said, “Basically, the point is to make money by doing business,” and said that he plans to raise more than 600 billion won through EVITA. He continued, “In addition, there are plans to issue 100 billion to 150 billion won of corporate bonds in 2024 or 2025. There will be no problems in raising billions of won in funding.”
Regarding the decrease in logistics volume due to Coupang, he said, “About 3 million out of 7.2 million cases per month has decreased.” We have been able to retrieve more than 2.5 million cases after attracting them,” he said. “The delivery business environment will not be easy in the future as many companies, not just Coupang, are delivering directly,” he said.
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