London-based cycling apparel brand Le Col has been acquired by Head Group, a multinational sporting goods company, . The purchase marks a significant expansion for Head Group into the cycling market and represents a new chapter for the British apparel company.
Head Group, known for its presence in wintersports, racket sports, and watersports with brands like Tyrolia, Mares, Aqualung, Zoggs, SSI, and rEvo, is strategically broadening its portfolio. The acquisition of Le Col is specifically intended to bolster its sportswear and apparel division, which is based in Milan, Italy.
Le Col was founded in 2011 by Yanto Barker. The brand quickly gained recognition within the cycling community for its high-performance apparel and commitment to quality. Puma Growth Partners invested at least £14.4 million (equivalent to $19.5 million as of today’s exchange rate) in Le Col since 2018, supporting its growth and development. Rupert West, managing director of Puma Growth Partners, expressed satisfaction with the sale, stating that Head Group will be a “superb custodian of the Le Col brand going forward.”
While the specific financial terms of the acquisition were not disclosed, the move signals confidence in the cycling apparel market and Le Col’s established position within it. The acquisition comes as the cycling industry continues to experience growth, fueled by increased participation in both recreational and competitive cycling.
Head Group’s existing involvement in cycling extends beyond apparel. The company produces Head-branded bikes under license through a Czech Republic-based company, and these bikes are distributed in the U.S. By Cycle Force Group. Notably, Head Group previously attempted to acquire ASE, the parent company of Performance Bicycle and distributor ASI, in 2019, but that deal ultimately fell through.
This acquisition positions Head Group to capitalize on the synergies between its existing brands and the growing demand for cycling apparel. The company’s established infrastructure and distribution network are expected to support Le Col’s continued expansion and innovation. The move also reflects a broader trend of consolidation within the sporting goods industry, as larger companies seek to acquire and integrate successful niche brands.
The cycling apparel market is increasingly competitive, with established players and emerging brands vying for market share. Le Col has distinguished itself through its focus on performance, design, and a direct-to-consumer business model. Head Group’s ownership is anticipated to provide the resources and expertise necessary to further enhance these strengths and reach a wider audience.
The acquisition of Le Col by Head Group is the latest in a series of developments within the cycling industry. , news outlets are reporting on investments in cycling airbag technology and other brand acquisitions, highlighting the dynamic nature of the market. Industry observers will be closely watching how Head Group integrates Le Col into its existing portfolio and how the acquisition impacts the competitive landscape.
The purchase also comes at a time when the broader sportswear market is experiencing shifts in consumer preferences and supply chain challenges. Head Group’s ability to navigate these complexities will be crucial to the success of the Le Col acquisition. The company’s experience in managing a diverse portfolio of brands across multiple sports is expected to be a valuable asset in this regard.
Looking ahead, the cycling industry is expected to continue to evolve, driven by technological advancements, changing consumer demographics, and a growing emphasis on sustainability. Head Group’s investment in Le Col demonstrates its commitment to participating in this growth and solidifying its position as a leading player in the global sporting goods market.
