Highlights from the Inaugural MAMA Awards 2024: K-Pop’s Star-Studded US Debut

MAMA Awards 2024: Highlights from the Inaugural Ceremony in the U.S.

The MAMA Awards held their first ceremony in the United States on November 21, 2024, at the Dolby Theatre in Los Angeles. Fans watched the event live on social media and Samsung TV Plus. This year marks the 25th anniversary of the MAMA Awards.

The day began with a press conference featuring artists like J.Y. Park and RIIZE, along with Park Chan Uk from CJ ENM. They discussed K-pop’s global expansion and future plans.

The red carpet saw attendance from various artists, including J.Y. Park, KATSEYE, and host Park Bo Gum. Performances included J.Y. Park and KATSEYE, along with award presentations featuring Oscar-winning guests.

Behind-the-Scenes Moments:

• Rumors circulated about a new boy band, while artists, including ILLIT and J.Y. Park, shared private moments backstage.
• Media day featured discussions about the future of J.Y. Park’s latest girl group, VCHA, focusing on unique content tailored for non-Korean audiences.
• Artists moved seats frequently during performances, contrasting with traditional U.S. award shows, where seats remain fixed.

Notable Events:

• Lance Bass presented the Favorite Global Performer Male award to RIIZE. He mingled with various celebrities, including Dustin Hoffman and Park Bo Gum.
• RIIZE addressed recent changes within the group, expressing gratitude for fan support during their acceptance speech.
• KATSEYE delivered an impressive performance alongside the Los Angeles Rams Cheerleaders.

Other significant moments included:

• A heckler during Dustin Hoffman’s award presentation, and TWS engaging local students in their performance during a marching band segment.
• A surprise reunion of artists and presenters celebrating J.Y. Park’s contributions to music at the end of the ceremony.

Post-Show Festivities:
The afterparty at Anderson .Paak’s bar in West Hollywood drew many attendees, including Eric Nam and K-pop stars such as Sunmi and Dumbfoundead.

Overall, the MAMA Awards in the U.S. showcased the excitement and growth of K-pop, marking a new chapter in this prestigious awards ceremony.