Hinge: Designing for Connection in a Disconnected World
Table of Contents
Published August 22, 2025
The Loneliness Epidemic and the Rise of Intentional Dating
as rates of loneliness and social disconnection climb, especially among young adults, dating app Hinge is positioning itself as a solution - not simply by facilitating matches, but by actively driving users toward meaningful, real-world experiences. CEO Justin McLeod and his team are focused on combating digital fatigue and leveraging technology to foster genuine connection, even as they navigate the evolving landscape of online dating and the potential of artificial intelligence.
“Your World” Prompts: A Deeper Dive
Hinge recently partnered with relationship expert Esther Perel to launch “Your World” prompts, designed to spark more substantive conversations. These prompts, unlike those focused on profile building, are intended to be used *during* interactions with potential matches. McLeod explained that the prompts are designed to invite others into a glimpse of a user’s life - “Before we go out, you should listen to X,” or “When I want to feel more like myself, I go do Y” – offering a more holistic picture than a typical profile allows.
This collaboration stems from a growing
