Hisense FIFA World Cup 2026: AI Tech Partnership
- what: Hisense will continue its official sponsorship of the FIFA World Cup through the 2026 tournament.
- Where: Global, with branding and technology integration at World Cup venues.
- When: Partnership began in 2018 and extends through the 2026 FIFA World Cup.
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Hisense Extends FIFA World Cup Sponsorship to 2026,Showcases AI-Powered Technology
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Updated September 6,2025,at 01:59:06 AM PDT
Hisense’s Continued Partnership with FIFA
Hisense announced on September 5, 2025, that it will remain an official sponsor of the FIFA World Cup for a third consecutive tournament, extending its collaboration with FIFA through the 2026 event Hisense Newsroom.
The partnership, wich began in 2018, has seen Hisense’s branding featured prominently at the World Cup, as well as technological collaborations with FIFA+, and the integration of Hisense display solutions into video assistant referee (VAR) operations at the FIFA Club World Cup 2025 FIFA.com.
“AI Your Life” Theme at IFA 2025
At IFA 2025 in Berlin, Hisense unveiled its “AI Your Life” theme, highlighting a range of artificial intelligence-powered innovations across immersive entertainment, smart home solutions, and climate wellbeing technologies IFA Berlin.This theme underscores Hisense’s commitment to delivering more personalized and interactive experiences for consumers.
The company’s focus on AI reflects a broader industry trend,with manufacturers increasingly integrating AI to enhance product functionality and user experiance.According to a report by Statista, the global AI market is projected to reach $407 billion by 2027 Statista – AI Market revenue.
Sponsorship and Technology Focus
Catherine Fang, Vice President of Hisense Group, emphasized the importance of user-centric experiences and advanced display technology in enhancing sports viewership. She stated,”Every unforgettable moment starts with the right experience,and Hisense aims to help fans fully enjoy those moments. Guided by four key essentials – technology driven, users oriented, smart service, and cultural values – Hisense continuously pushes display boundaries, from HDR to Laser TV and latest RGB-MiniLED, delivering unprecedented picture quality. The user-oriented approach ensures immersive, personalised experiences, making fans feel part of every moment.”
Hisense is particularly promoting its RGB-MiniLED television technology as a key component of the 2026 FIFA World Cup viewing experience. This technology, first unveiled at CES, has undergone upgrades to improve color purity and contrast CES.
RGB-MiniLED Technology: A Closer Look
RGB-MiniLED technology represents a significant advancement in display technology. Unlike customary LED backlighting, RGB-MiniLED utilizes