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Hisense Secures FIFA 2026 World Cup Partnership

September 5, 2025 Lisa Park Tech
News Context
At a glance
Original source: sportcal.com

Here’s a summary of the article:

hisense Extends FIFA Partnership to Include 2026 world Cup

Chinese electronics brand Hisense has expanded its partnership with FIFA to become an official sponsor of the 2026 FIFA World Cup, which⁣ will⁢ be held in mexico, the US, and Canada. This extends their involvement after sponsoring the 2018 and 2022 World Cups, and also the recent expanded FIFA Club World Cup.

Key Details:

Global Marketing Rights: Hisense gains global marketing rights for the event.
Technology Focus: the partnership will⁢ emphasize providing access to ⁤cutting-edge⁤ television technology.
Brand Visibility: Hisense will have significant⁢ brand visibility across physical and digital platforms. fan Engagement: They will collaborate with FIFA on fan engagement campaigns.
* Final‍ Slot: With this deal, FIFA has onyl one remaining global partnership slot available for the 2026 World Cup.

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