Hive confirms its position on the ruling on the hoarding of the BTS group, suspicions of stealing concepts, and fake management circulating online. Since information whose truth is unclear is disseminated indiscriminately, it seems necessary for Hive to express its position clearly.
On the 28th, various suspicions regarding Hive and the BTS group are pouring in, mainly in online communities. In response to Donga.com’s question about whether Hive would make a statement, Hive said, “We will look into the matter.”
The following are the problematic doubts.
First of all, the hoarding judgment and suspicion of concept theft is related to ‘Hwayangyeonhwa’ (2015), the beginning and core of BTS’s worldview. BTS topped the music charts with the title song ‘I NEED U’ from ‘Hwayangyeonhwa Part 1’. It was an opportunity to win the ‘trend’ title due to the rapid progress compared to the previous work.
Part of the judgment of Mr A, who was indicted on charges of joint extortion related to the illegal marketing of the BTS group, for which he was sentenced to prison in 2017, is circulating online.
According to reports at the time, Mr A was charged with extortion charges of 57 million won on eight occasions by threatening agency officials, saying, “I have data on illegal marketing. If money is not paid, I will distribute the related data to media.” done. It is known that Mr A is a person who was once sent for BTS’s expedient marketing purposes. Chief Judge Seong Bogi of the Criminal Division of Seoul Central District Court 3 said, “Mr A’s crime was committed by mishandling the secrets he learned about his business partners, and the nature of the crime is very bad. However, it was the victim’s fault that gave the blackmail victim an excuse through convenient marketing.” He explained the reason for sentencing him to a year in prison, saying, “I took that into account.”
However, in the judgment released, the phrase ‘extortion of money under the pretext of marketing hoarding’ has been clearly stated. It goes against BTS’s explanation in 2017 that ‘Mr A’s claim is one-sided and that profitable marketing refers to typical online viral marketing.’
In addition, a netizen who claimed to be Mr A posted on the Blue House National Petition Bulletin Board in 2018, ‘Hoarding of illegal BTS music? A screenshot of the article entitled ‘I am the culprit’ is also being shared. The writer promised to ‘illegally hoard BTS’ music’ and threatened the agency when he was not paid, and was sentenced to a year in prison. “I lost everything.” “The agency issued its official position that this was simple and easy viral marketing.” “I told the media the truth, but they said they couldn’t write it, so I’m leaving this message.”
Secondly, on the 26th and 27th, Mr. B, who is a former model and magazine editor-in-chief, Adore CEO Min Hee-jin’s video post press conference on her “I had feelings,” she wrote .
Mr B said, “I chose the name and concept of the album at the time, the photos were similar to the photographer who was working with me, and I used what I said in the interview. I was inspired by romance comics,” and he said , “I was inspired by romance comics,” and said, “The representative said, ‘I described in detail the process of meeting him and the situation ‘that day’ we talked about. He added, “After I gave the idea naively, there was no news. Afterwards, I applied after seeing an announcement that the company was hiring a team of art directors, but there was no contact.” Mr B also wrote a letter expressing his resentment in 2022.
Finally, there is a suspicion that the company is closely linked to Group C and that it operates there. Although Group C presents itself as a meditation group, it is known to have a nature that crosses the boundaries of pseudo-religion. Netizens suggest that the concept and naming of Group C is similar to that of Hive, that BTS has directly and indirectly participated in the promotion of Group C, and that Group C symbols are everywhere in the music of Hive singers.
Reporter Jeon Hyo-jin from Donga.com jhj@donga.com View more articles from this reporter
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