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HMD Thailand Launches Multi-Brand Strategy with New HMD Pulse Family Smartphones

HMD Thailand launches multi-brand strategy Expand product portfolio Launch of two new smartphones from the HMD brand, HMD Pulse Pro and HMD Pulse+ from the HMD PULSE FAMILY family, debuting in the Thai smartphone market, ready for sale on May 14.

Mr. Paradorn Rambutr, Head of Business Development, HMD Global (HMD) He revealed that HMD Global sees the Thai smartphone market as an opportunity this year. It is a dynamic market that requires concentration and observation. with good signals from consumers Behavior and needs Especially the new generation group who want to change smartphones Follow trends and values

Especially the design of the device Features that meet multiple needs and various promotions, including various government measures in stimulating spending power As a result, the smartphone market is likely to move in a better direction again. This will also happen with fiercer competition.

To seize this opportunity, HMD Thailand is accelerating its multi-brand strategy. Significant expansion of the smartphone portfolio following HMD Global’s recent announcement of business transformation and the launch of the HMD PULSE FAMILY smartphone, with the launch of a new smartphone. The latest two models, HMD Pulse Pro and HMD Pulse+, invade the smartphone market in Thailand. Considered the first group of countries to sell It will start selling HMD Pulse Pro and HMD Pulse+ smartphones on May 14, 2024.

In this regard, the target group of both new smartphone models is considered to be the new generation of consumers. With exceptional features for use that meet your needs and a modern device design with vibrant shades An affordable price that reinforces the concept. “Better chances. at an affordable price” by HMD

New smartphone from HMD PULSE FAMILY Both HMD Pulse Pro and HMD Pulse+ come with specs that are worth more than the price, 6GB RAM for Pulse Pro and 4GB for Pulse+ with virtual RAM increased up to 6GB, equipped with Unisoc T606 chipset, speed up to 1, 6 GHz, sharp screen in HD+ level. Android™ 14 operating system, 50MP dual AF camera, Super Night mode with tripod mode, FlashShot, AI HDR and natural skin tone adjustment.

Acceleration Sensor System (G-Sensor) e-Compass Ambient Light Sensor and Distance Sensor Equipped with a 5000mAh battery, it meets the needs of long-term smartphone use in a fast-paced era and requires continuous connectivity and uninterrupted. Both models have several outstanding specifications: HMD Pulse+ It comes with a 50MP rear camera with a depth sensor that makes it easy to take quality photos. 8MP front camera with AI Camera that helps make every photo more beautiful. 10W charging with charger adapter. The device is available in 2 colors: Midnight Blue (dark blue) and Glacier Green (green) at the price of 3,790 baht

While HMD Pulse Pro It comes with a high-resolution 50MP front camera, a 50MP rear camera, selfie mode (Gesture Selfie) with technology to help take smart photos with poses. Low-light or night shooting mode, which addresses the need to focus on both short and distant images. AI Super Portrait mode improves the efficiency of shooting portraits with extreme clarity. Suitable for those who love taking selfies. With the function of taking selfies by waving your hand. or order hands-free

Creating a heart shape with your fingers, raising your thumb, or using both hands to create a heart-shaped sign. Starting to use such functionality by holding two fingers close to the camera, HMD Pulse Pro has a 20W fast charging function with a charging adapter and comes with a Black Ocean (black) color device priced at 4,790 baht.

Mr Paradorn added this Smartphones in the family HMD PULSE FAMILY It was developed to respond to the trend of smartphone usage. With the lifestyles and needs of the new generation of consumers attentive to the evolution of new smartphone technology, it has been found that important factors influence the decision to change or purchase a new smartphone from the next generation group is a photographic functionality Especially the intelligent selfie mode which is the most important factor

Next is the device design and color tone. Focus on being modern, elegant, bright and modern. It adapts perfectly to every different look and lifestyle. And finally, the price is affordable. In line with the current economic era, the new generation also wants smartphones with features that cover their lifestyle, including study, work, travel and other daily life activities.”

In addition, consumers can feel at ease when using with HMD service center delivery service, wherever they are located, they can be easily repaired, meeting the needs of modern consumers. There are services to choose from based on the user’s lifestyle. With the free repair delivery service! Via EMS from over 1,200 Thailand Post branches nationwide, along with pick-up service to receive off-site repairs. Comprehensive service in one place via NPK Call Center 02-005-0195 This is a special service for HMD phone users whose phones are still under warranty. In the service area, HMD Global phones have a 1-year warranty under the specified terms and conditions.

HMD is committed to developing and manufacturing products that meet the trends and needs of the global smartphone market. One of the things that consumers around the world are interested in is Long-lasting Smartphones. Therefore, HMD smartphones are made of quality materials. With a manufacturing process that supports Gen 1 level repairs, users can repair it themselves with accessories when a problem occurs, such as a broken smartphone screen. Broken charging port or the battery is dead to save costs

Reduce waste resulting from changing smartphones only due to problems during use. It also helps reduce the amount of electronic waste in the world. This is in line with HMD’s policy on sustainability at all levels, which covers the entire life cycle of HMD devices, depending on the service in each country, Paradorn concluded.

New HMD Pulse Pro and HMD Pulse+ smartphones from HMD PULSE FAMILY Both models are ready for sale on May 14, 2024 at HMD retailers nationwide, TG Fone stores nationwide and online, HMD Official Store in Shopee Mall and at LazMall in Lazada More information on New HMD Pulse+ Smartphone

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