HOKA ONE ONE® teams up with cutting-edge designer brand _JL-A.L_ to create a limited edition shoe series TOR ULTRA

This collaboration is based on TOR ULTRA, HOKA’s classic outdoor hiking boots. The design is inspired by sand dunes and aurora. The unique color scheme is reminiscent of the vast and magnificent natural landscape, express the natural aesthetics promoted by HOKA and JL-AL. This popular joint popular name will definitely refresh the majority of outdoor trend players and open a new adventure concept.

As a forward-thinking designer brand in recent years, JL-AL focuses on technological innovation and sustainable development, draws inspiration from nature, and is good at creating functional and comfortable clothing with neat tailoring and minimalist design style Clothing, this matches HOKA, who was born in the mountains and has a strong outdoor gene. As HOKA’s classic outdoor hiking boots, TOR ULTRA is not only popular among outdoor trendsetters for its stylish and functional look, but also has strong performance. And other professional performance configurations, it organically combines the comfort of high-cushion boots with the stability required for outdoor hiking Whether you’re walking on gravel or dirt roads, you can make your steps’ strong, comfortable and stable.

This time, HOKA and JL-AL are perfectly combined, embracing the romantic feeling of being born in nature and stepping into nature, and endowing natural colors with unique functional style shoes, launching HOKA ONE ONE X JL-AL TOR ULTRA Hi (berry black / emerald ) and HOKA ONE ONE X JL-AL TOR ULTRA Lo (sand brown / rock gray) two-color shoes. This time the co-brand TOR ULTRA Hi (black berry/emerald) can explore the fascinating night sky lit by the aurora; while the co-brand TOR ULTRA Lo (brown sand / rock grey) makes people imagine dusty high altitude open plains. and wilderness areas. Dressed in natural aesthetic colors, travel through caves and deserts, interpreting a different kind of romance.

To this end, this joint series invited art photographers to shoot a series of ethereal publicity photos. While showing the natural scenery of Iceland and Japan, the joint shoes were integrated into the joint shoes in a surreal style, organically combining industrial elements and natural scenes. , to ensure a harmonious balance between industrial technology and natural creation, which is exactly the theme that HOKA and JL-AL want to express this time. Through this joint name, TOR ULTRA has returned to the mountains, revitalized, and once again started a new wave of outdoors.

HOKA ONE ONE X JL-AL TOR ULTRA limited co-branded shoes will be officially released at the Beijing Dover Street Market offline store on January 28, 2023. For more details, please continue to pay attention to the official Weibo account HOKA ONE ONE.

【Sales information】

Product Name:HOKA ONE ONE X JL-AL TOR ULTRA Hi (black berry/emerald)

selling price:RMB 2,199

Sales channel:The HOKA X JL-AL exclusive limited edition shoe series will be officially launched at the Dover Street Market offline store in Beijing on January 28, 2023.

Product Name:HOKA ONE ONE X JL-AL TOR ULTRA Lo (sand brown / rock polo)

selling price:RMB 1,999

Sales channel:The HOKA X JL-AL exclusive limited edition shoe series will be officially launched at the Dover Street Market offline store in Beijing on January 28, 2023.