Holiday App & Game Updates | News
- The App Store is bracing for its busiest season, urging developers to update their apps and games in planning for the holiday rush.
- While the App Review team will continue to process submissions throughout the holiday period, developers should plan ahead.
- Developers are encouraged to visit the App Store resource page for detailed submission guidelines and best practices to ensure their apps are ready for the holiday season.
Prepare yoru apps now! The App Store anticipates a massive surge in app submissions this holiday season, advising developers to update thier holiday app offerings. Expect increased app submissions and potential review delays between December 20th and 26th. For a seamless app review, submit time-sensitive materials early. The App Store is gearing up for its busiest time of the year, News Directory 3 is on hand to keep you abreast of such events. Ensure your apps are current and optimized to capitalize on the holiday rush.Developers should consult the App Store resource page for vital guidelines and best practices. Discover what’s next…
app Store prepares for Holiday App Submission Rush
Updated June 15, 2025
The App Store is bracing for its busiest season, urging developers to update their apps and games in planning for the holiday rush. The platform anticipates a significant increase in app submissions and is advising developers to ensure their holiday app offerings are current and optimized.
While the App Review team will continue to process submissions throughout the holiday period, developers should plan ahead. A high volume of submissions is expected between Dec. 20 and 26,potentially leading to longer review times. Developers aiming for a smooth app review process should submit time-sensitive materials early.
What’s next
Developers are encouraged to visit the App Store resource page for detailed submission guidelines and best practices to ensure their apps are ready for the holiday season.