12:01 AM Wednesday, February 14, 2024
Dalia Al-Dhanini wrote:
Dr. Ashraf Sobhi, Minister of Youth and Sports, revealed the reasons for holding the Egypt Cup final on Friday, February 8, 2024 in the Saudi capital, Riyadh, coinciding with the visit of Counselor Turki Al-Sheikh, head of the Saudi Entertainment Authority.
Sobhi said, in a telephone interview on ONE channel, today, Tuesday: The Football Association has been cooperating for a long time with the United Company, which is the company sponsoring the concept of promoting Egyptian football, and we see that the whole world has become an open world, and we see all the big teams in the country. Europe goes to other countries to promote its football product.
He explained that there is a great burden on Egyptian clubs in the current periods, as they have requirements, foreign tournaments, and preparation of teams.
He continued: “We need to promote Egyptian football, and every country promotes it in its own way, for example, holding the Egypt Cup final in Saudi Arabia, and this has a promotional part for Egyptian sports, and there are very huge Egyptian fans in the Kingdom, thanking the Al-Ahly or Zamalek clubs for their great response, pointing out They are clubs that have very large expenses and contracts, and they must develop their resources and this comes through sports marketing.
He continued: “There are huge Egyptian fans in the Kingdom of Saudi Arabia, and they will come from all sides to see the match.”
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