HWZ: Andrea Bison Named Co-Trainer Manager of CAS Marketing
- Andrea Bison, co-founder of Thjnk and recognized as "Advertiser of the Year" in 2024, is set to co-lead the enhanced CAS Marketing Communications programme.
- Bison, also an ADC officer, will bring her extensive experience to the HWZ University of Economics Zurich.
- According to Andrea Bison, Our tasks and requirements in the field of marketing communication are so demanding and versatile today that we need top trained people who are...
Andrea Bison Takes Over Co-Course Management of CAS Marketing Communications
Table of Contents
March 13, 2025
Andrea Bison, co-founder of Thjnk and recognized as “Advertiser of the Year” in 2024, is set to co-lead the enhanced CAS Marketing Communications programme. She will collaborate with Stefan Vogler, the program’s long-standing director, to steer practical training into a new era.
Bison, also an ADC officer, will bring her extensive experience to the HWZ University of Economics Zurich. The goal is to ensure the program remains at the forefront of marketing education.
According to Andrea Bison, Our tasks and requirements in the field of marketing communication are so demanding and versatile today that we need top trained people who are familiar with all subject areas to be able to achieve excellent results.
This highlights the importance of comprehensive training in today’s dynamic marketing landscape.
Promarca Joins as New Patronage Partner
In addition to existing patronage partners like Igem, leading Swiss Agencies, Marcom Suisse, SWA, Swiss Marketing, and the Swiss Media VSM publishing association, Promarca is now supporting the course. This collaboration underscores the industry’s commitment to advancing marketing communications.
Barbara Castegnaro, Managing Director of the Swiss Brand article Association, emphasized the necessity of continuous professional progress: Effective brand communication, the Markom-Community presents new challenges and continues to set higher standards. To really get out of here,continuous further training is essential.
Target Audience and Curriculum
The CAS Marketing Communications program is designed for marketing and communication experts from various sectors, including companies, SMEs, startups, NGOs, and NPOs, as well as consultants from agencies and the self-employed. The program focuses on the 4M framework: people, brands, markets, and media, incorporating technology and AI to provide practice-oriented training for the future.
The next implementation of the CAS Marketing Communications program starts in September. This program aims to equip professionals with the skills needed to navigate the complexities of modern marketing.
| Key Area | Description |
|---|---|
| People | Understanding consumer behavior and engagement strategies. |
| Brands | Developing and managing brand identity and equity. |
| Markets | Analyzing market trends and identifying opportunities. |
| Media | Utilizing various media channels for effective communication. |
| Technology (GenAI) | Integrating new technologies like generative AI into marketing strategies. |
Here’s a Q&A-style article based on the provided information, enhanced with additional details and insights gathered to address potential user queries:
Andrea Bison Co-Leads CAS Marketing Communications: Your Questions Answered
This article answers frequently asked questions about the enhanced CAS (Certificate of Advanced studies) Marketing Communications program at the HWZ University of Economics Zurich, now co-lead by Andrea Bison.
Q: Who is Andrea Bison, and why is she co-leading the CAS marketing Communications program?
A: Andrea Bison is a highly respected figure in the Swiss marketing and advertising industry. She is the co-founder and co-CEO of Thjnk, a prominent advertising agency, and was recognized as “Advertiser of the Year” in 2024. Additionally, she holds a board position at ADC (Art Directors Club) Switzerland. Her extensive practical experience and industry leadership make her an ideal co-leader to ensure the CAS Marketing Communications program remains current and relevant. Her involvement signifies a commitment to bridging the gap between academic theory and real-world marketing challenges.
Q: what is the CAS Marketing Communications program?
A: The CAS Marketing Communications program at HWZ University of Economics Zurich is a continuing education course designed for marketing and interaction professionals.It aims to provide participants with the knowledge and skills necessary to develop and manage effective marketing communication strategies across various channels. The program emphasizes a practice-oriented approach, equipping professionals to navigate the complexities of the modern marketing landscape.
Q: Who is the program designed for?
A: The program is tailored for a diverse group of marketing and communication professionals, including:
Individuals working in companies, SMEs (small and medium-sized enterprises), startups, NGOs (non-governmental organizations), and NPOs (non-profit organizations).
Consultants from agencies.
Self-employed professionals in the marketing and communications field.
Q: What will I learn in the CAS Marketing Communications program?
A: The program is structured around the “4Ms” framework, which encompasses:
People: Understanding consumer behaviour, engagement strategies, and customer relationship management.
Brands: Developing and managing brand identity, brand equity, and brand communication strategies.
Markets: Analyzing market trends, identifying opportunities, and understanding competitive landscapes.
Media: Utilizing various media channels (digital, traditional, social media, etc.) for effective communication and campaign management.
Technology (GenAI): Integrating new technologies like generative AI into marketing strategies.
The curriculum is designed to provide a comprehensive understanding of marketing communications, from strategic planning to execution and measurement.
Q: Why is continuous professional advancement significant in marketing communications?
A: As Barbara Castegnaro, Managing director of the Swiss Brand article Association (Promarca), points out, effective brand communication faces new challenges and increasing standards. Continuous professional development is essential to stay ahead of these changes,master new technologies,and refine marketing strategies for optimal results.
Q: When does the next CAS Marketing Communications program start?
A: The next program implementation begins in September. (Check the HWZ University of Economics Zurich website for the specific start date and request deadlines).
Q: Who are the patronage partners of the CAS Marketing communications program?
A: the program is supported by several prominent industry associations, demonstrating its commitment to industry relevance and professional standards. These partners include:
Igem
Leading Swiss Agencies
Marcom Suisse
SWA (Swiss Advertisers Association)
Swiss Marketing
VSM (Verband Schweizer Medien/Swiss Media Association)
* Promarca (swiss Brand article Association)
Q: How does the program incorporate new technologies like AI?
A: The program recognizes the increasing importance of technology in marketing communications and integrates training on new technologies like generative AI. This ensures that participants are equipped to leverage these tools for tasks such as content creation, data analysis, and personalized marketing.
Q: How can I apply for the CAS Marketing Communications program?
A: Visit the HWZ University of Economics Zurich website (https://www.hwz.ch/) for detailed information on the application process, admission requirements, and program fees. You can also find contact information for program advisors who can answer specific questions.