Hyundai Motor Group Chairman Chung Eui-sun (center) takes questions from reporters at a Hyundai Motors press conference held on the 8th (local time). [뉴스1]
A car that runs on hydrogen produced using food waste, performs various functions using artificial intelligence (AI), and can be updated like a smartphone. A smart car that will go beyond a simple mode of transportation and become a platform that changes our overall life. This is the future of mobility envisioned by Hyundai Motor Company.
On the 8th (local time), a day before the opening of ‘Consumer Electronics Show (CES) 2024’, the world’s largest home appliance and information technology (IT) exhibition, Hyundai Motor Company held a global media day in Las Vegas, USA, and announced ‘hydrogen’ and ‘software-oriented motors’ (A vision for the future based on two axes, ‘SDV’ was presented.
Hyundai Motor Company President Jang Jae-hoon, who was a presenter on the day, announced that the existing fuel cell brand ‘HTWO’ would be expanded into the group’s hydrogen value chain business brand. Hyundai Motor Company’s biggest topic at this CES is SDV, known as a ‘smartphone with wheels.’ On this day, Hyundai Motor Company revealed its ‘medium to long-term strategy for software-centric transformation’ and expressed its ambition to become a leader in the SDV market. Like a smartphone, SDVs can frequently update vehicle software to the latest state, and autonomous driving technology can be implemented more easily by using external traffic data. Hyundai Motor Group Chairman Chung Eui-haul sat in the front row of the event venue wearing a comfortable leather jacket and cotton pants and watched the presentation until the end. Chairman Chung said, “I think it is right to prepare hydrogen for future generations,” and added, “We have incorporated IT (in mobility) for safety, but there is a long way to go.”
SK Hynix suggested that production cuts for DRAM semiconductors could be eased in the first quarter. After the last two winter years, when production had to be reduced due to a lack of demand for memory semiconductors, we are looking forward to the ‘spring breeze of AI’. SK Hynix CEO Kwak No-jeong presented the goal of “market capitalization of 200 trillion won within 3 years” at a press conference held in Las Vegas, USA on the 8th (local time). The goal is to achieve twice the current market capitalization (about 100 trillion won) within 3 years. The secret was chosen as ‘artificial intelligence (AI) memory.’ SK Group Chairman Chey Tae-won appeared at the Venetian Hotel in Las Vegas, USA at 6 pm (local time) on this day. This is to listen to the keynote speech by Roland Bush, CEO of Siemens. Chairman Choi’s will was reflected in the fact that his first schedule at CES 2024 was the Siemens keynote speech. Even after the keynote speech, there was no meeting between Chairman Choi and CEO Roland. When asked about collaborating with Siemens, Chairman Choi replied, “I came to listen to (the keynote).” Last year, SK Hynix received ‘Automotive Spice’ (ASPICE) Level 2 certification, the vehicle software (SW) development standard for the European car industry, and applied the Siemens solution. Chairman Choi also plans to observe Qualcomm’s keynote speech on the 9th. This is also a schedule chosen by Chairman Choi himself.
HD Hyundai Group Vice Chairman Jeong Ki-seon will take the stage for the CES 2024 keynote speech on the 10th. HD Hyundai will present future infrastructure construction technology that transcends the limits of time and space at this exhibition. On this day, Samsung Electronics Vice Chairman Han Jong-hee and LG Electronics President Jo Joo-wan held a press conference and emphasized the future vision of AI. Vice Chairman Han, who attended CES 2024 on behalf of Samsung Electronics Chairman Lee Jae-yong, emphasized, “Samsung Electronics has invested for over 10 years to implement AI that makes life more convenient, and we will strive to enable any one to do so easily and safely. use AI in their daily lives.”
Las Vegas = Reporters Lim Joo-ri and Shim Seo-hyun, Reporters Choi Hyeon-ju ohmaju@joongang.co.kr
#Hyundai #Motors #bets #hydrogen #software #Hynix #bets #memory
