Blackpink member Jenny was found to have created the most media value (MIV) among the attendees of the Cannes International Film Festival, which ended on the 27th of last month (local time), the American fashion media WWD reported on the 31st.
WWD explained that this year’s Cannes Film Festival generated a total of $1.3 billion (1.7 trillion won) in MIV, and among the attendees, Jenny made a value of $1.9 million (2.5 billion won) and took the first place.
In other words, just by attending the film festival, billions of economic effects have been created.
MIV (Media Impacted Value) was developed by the American marketing platform Launchmetrics, and is calculated as a monetary value, such as what kind of audience an influencer has reached by appearing in the media including social media.
Jenny, who walked the red carpet in Chanel, was invited to the non-competition section of this film festival. Jennie is about to appear as an actress for the first time in the HBO drama in the United States ‘The Idol’.
Jennie posted a photo of herself attending the Cannes Film Festival on her Instagram and received more than 7 million likes. He has 79.42 million followers.
WWD said, “Jennie has been working as a Chanel ambassador since 2017,” and “Jennie has been of great help to Chanel’s overall MIV at this year’s Cannes International Film Festival.”
The media continued, “As the influence of K-pop grows, Korea is seen as a great opportunity for luxury brands. In addition to Chanel, Prada, Gucci, Saint Laurent, and Celine have chosen K-pop stars as ambassadors. “
In fact, there are dozens of Korean ambassadors for luxury brands. In the case of Blackpink, all four members are active as ambassadors. Including Chanel Jennie, Jisoo is active in Dior and Cartier, Rosé is active in Saint Laurent and Tiffany & Co, and Lisa is active in Celine and Bulgari.
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