The convenience store industry is waging a ‘dessert war’. As the craze for the so-called ‘half shot’ certification, where bread is cut in half and taken, continues to grow in popularity, products associated with ‘Bar Butter’ and ‘Yellow Cheese’ are also becoming increasingly popular.
According to CU convenience store on the 29th, ‘Yonsei Milk Cream Bread’, a follow-up product to ‘Yonsei Milk Cream Bread’, which caused cream bread syndrome in retail stores this year, became first in dessert sales within a week of its launch.
Yonsei Milk’s Yellow Cheese Fresh Cream Bread, which CU introduced as a limited winter product on the 21st, sold over 170,000 units in one week. That’s 16.9 units sold per minute. This is more than 7 times higher than the initial release of the Yonsei Milk Cream Bread series.
Yellow Cheese Whipped Cream Bread went viral on social media and online communities even before its release. On the first day of the release, around 2,000 pieces of yellow cheese fresh cream bread were sold in 10 minutes from the Pocket CU pre-order membership application (app), recording the shortest time and the highest number of sales.
This product is the sixth product of Yonsei’s CU Milk Cream Bread series. The flavor is enhanced by adding up to 50% more fresh cream cheese than regular cream bread made from milk produced at the Yonsei Milk ranch. Cheddar cheese is also added to emphasize the savory and salty flavor unique to yellow cheese.
The chewy bread made using CU’s own special recipe enhances the texture. Squid ink was added to the bread dough to enhance the visual effect by contrasting with the yellow yellow cream cheese.
The Yonsei Milk Cream Bread series, which was launched last January, has gained great popularity thanks to its high quality which is similar to baking standard, and has exceeded 19 million cumulative sales to date.
Yonsei’s Milk Cream Bread series accounts for almost half (47.2%) of CU’s total dessert sales. CU plans to introduce new products that reflect customer needs and the latest trends next year.
According to sales analysis data of dessert products sold by convenience store GS25 over the past three months (October 1 to December 27), there is a high demand for products related to a keyword popular in dessert shops, such as butter bars and cheese yellow appear
Both types of Cookat Butter Bar products sold almost 1 million together. Cooking Butter Bar Yellow Cheese and Original Cooking Butter Bar were 3rd and 4th in sales among 30 GS25 refrigerated dessert products, respectively.
According to GS25, keywords for butter bar searched on major portal sites have tripled from around 10,000 in January to 30,000 in August. In the case of the keyword yellow cheese, it more than doubled from around 2,800 to around 6,000 during the same period. It is explained that related products were introduced early.
Both types of Cooking Butter Bars use more than 20% New Zealand butter, and the texture is realized with yellow cheese on top of the crust. It is sold for 30-40% of the price in dessert shops.
In particular, in the GS25 Door Tubseongsu branch, which is most visited by women in their 20s, Cooking Butter and Cheese took the highest place among all dessert products. GS25 has introduced two additional dessert products associated with yellow cheese, including Maeil Dairies Yellow Cheese Castella and Ttungkalong Yellow Cheese, due to such popularity.
An official from GS Retail said, “Preemptive taste analysis of the 20s and 30s is essential in the dessert product group, where trends change the fastest.” ” he said.
