IG Partners with Sky Media as Official Sky Sports Premier League Co-Sponsor
- IG has secured a three-season agreement to become an official co-sponsor of Sky Sports Premier League coverage, according to an announcement from the companies.
- Under the terms of the deal, IG will feature prominently across television, streaming, digital, and social media broadcasts of the Premier League.
- According to official corporate statements, the arrangement marks the largest sports sponsorship investment undertaken by IG to date, expanding on the firm's prior involvement with England Cricket and...
Three-Season Premier League Partnership Secured
IG has secured a three-season agreement to become an official co-sponsor of Sky Sports Premier League coverage, according to an announcement from the companies. The partnership starts with the 2026/27 season and runs through the 2028/29 campaign, establishing the investing and trading platform as the sole representative from its sector within the broadcaster’s commercial lineup.
Broadcasting Reach Across Platforms
Under the terms of the deal, IG will feature prominently across television, streaming, digital, and social media broadcasts of the Premier League. The sponsorship also extends to out-of-home broadcasts across the United Kingdom and Ireland.
Record Investment Extends Sports Strategy
According to official corporate statements, the arrangement marks the largest sports sponsorship investment undertaken by IG to date, expanding on the firm’s prior involvement with England Cricket and Sky Sports’ Transfer Window coverage.
Inside the Sky Sports Broadcast Footprint
The partnership places the trading platform inside one of the most heavily watched sports media properties in the UK. Sky Sports holds the rights to broadcast at least 215 live Premier League matches each season under its current broadcast agreement, capturing the majority of live fixtures across the division.
Reaching Millions Through Football
Financial services brands continue to direct significant capital toward major sports properties to build visibility and consumer engagement. According to Elise Ash, SVP of Marketing at IG, the collaboration offers a direct route to large audiences.
As Elise Ash noted in the corporate announcement, teaming up with Sky Sports lets IG present its brand to vast numbers of soccer supporters all season long, given that the Premier League ranks among the premier global sports tournaments. Cultivating financial resilience and long-term wealth heavily depends on investing, yet people frequently feel it remains beyond their grasp. The Premier League gives us an incredible platform to show millions of people the benefits of investing.
Creating Meaningful Connections on Screen
Sky Media welcomed the new addition to its commercial portfolio. Karin Seymour, Director of Client and Marketing at Sky Media, emphasized the connection between brand visibility and audience engagement.
Karin Seymour stated in the release that IG maintains a distinct goal to expand its investment brand, and they are thrilled to collaborate with them as they enter their Premier League sponsorship lineup. Outstanding sponsorships go beyond simply generating engagement, forging deep bonds between audiences and brands surrounding the events that matter most to people. Helping IG connect with millions of soccer supporters from opening whistle to closing moment while bringing this collaboration to life is something we eagerly anticipate.