IKEA promotes Glocal Marketing communication strategy
Bringing a Thai couple in Swedish style in the new campaign “Make a solution”
Advertising movie link: https://www.youtube.com/watch?v=YNo7m39MOJk&ab_channel=IKEAThailand
https://www.youtube.com/watch?v=VZVyehShDHY&ab_channel=IKEAThailand
https://www.youtube.com/watch?v=wlmJllSRu4I&ab_channel=IKEAThailand
Bangkok, 20 August 2021 – IKEA Thailand releases a new commercial. “Ikea edition archive” under the campaign “Make it meet”, the content and concept of the new IKEA ad is unique from time to time, reflecting the western brand. But this time, IKEA has blended Thai identity and Swedish style together. To create a feeling of empathy and reach more Thai customers by applying Thai proverbs and aphorisms in accordance with the inspiration in
home storage and planning to communicate via online channels such as Facebook, Instagram
YouTube, as well as new entertainment channels like Spotify and JOOX to reach the main target audience of the new generation even more.
The idea of this film series is that IKEA wants Thai people to be happy at home even in today’s challenging situations.
Quality home living easy start by storing the house to meet the lifestyle of oneself and the people in the house through a series of commercials “Ikea Storage Idioms” are divided into storage in the kitchen, bedroom and living room. Full of Thainess with background music and traditional Thai narration. Modified ancient Thai idioms that everyone is familiar with. Become a new expression that means a better life at home thanks to storage from IKEA. no matter what kind of lifestyle IKEA furniture and storage solutions It answers the question perfectly.
Ikea’s collection of idioms, kitchen, bedroom and living room.
Product owner: IKEA
Advertising campaign name: arrange to meet the needs
Advertising movie title: IKEA archive idioms
Broadcast: 18 August 2021
Agency:TBWA Thailand
Creative Team: Chanatthaphon Thiensri (Executive Creative Director)
Prachya Wilaipol (Creative Director)
Kawinpop Panbanphaew / Dusit Mayases (Copywriter)
Thanjira Sansanawanee / Suda Phuthachai (Art Director)
Terinee Limthongsakul (Producer)
.
