Minister of Culture Shi Zhe (middle) and book fair representatives announced the official start of the national book fair. (Provided by the Ministry of Culture)
[Reporter Ling Meixue/Taipei Report]In order to revitalize the publishing industry, the Ministry of Culture organized the activity of rewarding physical bookstores to connect innovative book markets, and a total of 39 cases were rewarded. The Ministry of Culture organized the Consensus Camp for the selected units yesterday (31). In addition to announcing that “Enjoy Reading Formosa” will be the main axis, during the 10-month period starting from July, hundreds of arts and cultural events centered on reading will be relayed. bazaar. At the same time, a number of managers of physical bookstores who received good responses after the “Cultural Currency” was launched on the road were invited to share the promotion plan launched by the bookstore and the tips for attracting young people to bookstores and markets.
Liao Yingliang, the person in charge of Bianpu Bookstore, said that it is a more efficient way to spread the message of adult gift money through teachers and classmates and share it with the community, and the cultural currency has indeed played a substantial role, allowing young friends who usually have insufficient budget to Get more expensive book sets, etc.
See bookstore manager Yang Yaping Yang Yaping shared that Jian Bookstore specially asked illustrator Lin Lianen to design a reading gift bag with elements of Keelung and bookstores, encouraging young friends who have 1200 points and 600 points of cultural currency in their hands to take away a total of 2200 points Yuan’s book and the “Stud Gift” reading gift bag, coupled with the original activity of drawing cultural currency on the spot when you spend 200 points, the maximum possible value of cultural currency can be enlarged to more than 2,500 points. This strategy successfully allowed the bookstore to contribute more than 1/4 of the consumption from cultural currency in the first week of its opening.
Hong Peize, the person in charge of the current book store, pointed out that the current book store has specially planned the “Please sign for your package” project, using the concept of a coming-of-age ceremony, inviting writers Wu Xiaole, Zhu Youxun and NGOs who are quite influential among high school and college students The group legal vernacular campaign selected books for young friends. The package included a letter to young friends and selected books worth more than 1,800 yuan. So far, more than 100 pre-orders have been received, far exceeding expectations.
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