Inexpensive mooncakes are on the rise

Ms. Nguyen Thi Bich Van, Communications Director of Central Retail Group in Vietnam, stated that the brand new level of the mooncake traces supplied by the group’s supermarkets is that along with reasonably priced costs, the sugar content material can be lowered by 30% in comparison with final 12 months, minimizing preservatives, and inspiring shoppers to make use of recent truffles produced every day.

Saigon Co.op additionally has a line of recent truffles underneath the grocery store model with a shelf lifetime of 10 days and is being bought at some Co.opmart and Co.opXtra supermarkets. Equally, MM Mega Market, LOTTE Mart… have recent truffles with various flavors to serve prospects comparable to inexperienced bean durian, inexperienced tea purple bean, lotus egg, taro egg, coconut milk…

Struggling to maintain costs

Mr. Nguyen Van Thang, proprietor of Thanh Do mooncake model and distributor for a lot of main mooncake manufacturers, stated that this 12 months the financial system is weak so gross sales are fairly sluggish. Solely often do prospects purchase to attempt, order to offer to companions, employees… “Nevertheless, I additionally count on that within the subsequent 1-2 weeks, when the market enters its peak, buying energy will improve. These are 2 weeks of “life and loss of life” for the mooncake market” – Mr. Thang commented.

In response to Mr. Thang, this 12 months the value of moon truffles is sort of steady, if it will increase by solely about 1%, corporations additionally suppose that the market is weak in order that they hardly ever launch new merchandise. Mr. Thang stated that this 12 months the value of some components together with pork and cashew nuts elevated whereas salted duck eggs decreased, so on the whole the value didn’t improve. As a result of it’s durian season, the value of components is comparatively smooth, so some prospects order durian moon truffles to have a brand new taste.

A consultant of the Givral cake model stated that though buying energy has decreased this 12 months as a consequence of financial difficulties, the consumption of their truffles remains to be optimistic as a consequence of many elements, together with sustaining product costs. As well as, Givral additionally launched the “durian coconut” flavored cake for the primary time with 10% durian within the cake filling to convey a brand new taste to prospects. “Sustaining an inexpensive worth helps many households take pleasure in scrumptious truffles with out worrying an excessive amount of about the associated fee” – a consultant of Givral defined.

In the meantime, Ms. Ngo Bich Quyen, CEO of Van Son Thinh Phat Joint Inventory Firm (proprietor of the Organicfood chain of shops), is optimistic in regards to the natural mooncake market and believes that buying energy will probably be higher in 2023. Ms. Quyen defined that as a result of the value of mooncakes produced from natural components by Organicfood isn’t a lot larger than that of high-end truffles available on the market, many purchasers select to purchase them.

In response to Ms. Quyen, the moon cake market may be very dangerous, particularly for manufacturers that don’t use preservatives. If the truffles promote slowly and have a protracted stock interval, the loss charge will probably be very excessive. “Vietnamese individuals have the behavior of shopping for ready-made merchandise and never ordering prematurely, so it is rather troublesome for companies to give you a manufacturing plan. We’re actively inviting prospects to order prematurely with reductions to encourage them to plan their purchases as quickly as attainable,” Ms. Quyen added.

Development of utilizing environmentally pleasant packaging

Ms. Ngo Bich Quyen stated that the moon cake market is especially for presents, so packaging is a vital issue; available on the market, there are elaborate cake bins priced as much as 200,000 – 300,000 VND/field, and even larger. Nevertheless, Organicfood follows the path of environmentally pleasant packaging, so the corporate chooses to make use of bamboo artwork bins, which will be reused for a very long time, and value lower than 100,000 VND.