Panit recommends the use of influencers Penetrate the Romanian market After discovering that the use of social media is increasing points to opportunities for Thai products
Mr Phusit Rattanakul Serererngrit Director General of the Department of International Trade Promotion (DITP), Ministry of Trade, revealed that the department has given policies to commercial ambassadors stationed in different countries. Survey of routes and opportunities for exporting Thai products to the countries in which they are located. and report on the results continuously A report was recently received from the Director of the Foreign Trade Promotion Office in Budapest, Hungary, on the results of a survey on the behavior of digital media use among residents of large cities in Romania. and opportunities to expand the market for Thai products to the Romanian market through social media channels The results of the survey said that Romanian consumers prefer to use the internet to search for information. Communication and relaxation It has an internet penetration rate of 89.2%, which is close to the EU average of 91.5% The main social media platforms used by Romanians include Facebook, Instagram and TikTok, with Facebook being the most popular over the age of 25. While Instagram and TikTok are popular among people under the age of 25, popular content on social media includes photos and videos. The most popular types of content on TikTok are fashion and beauty brand content.
Most Romanians prefer to engage with the community on social media platforms. They often use the internet to find information. Keep in touch with friends and family members. But in the recent past, online communities have been created for people who are interested in the same issues. There was an exchange of information. Introduce new products or have outdoor activities together. more popular Creating awareness of new information in Romania, especially through the use of social media, increases interactive communication channels and creates connections between users of different platforms, creating online communities that talk about general issues Or it can be a channel for starting to connect and coordinate network building. Continuous trade channels And if there is a discussion about introducing products from all sides that can create benefits for both sides, it can be another channel for expanding the trade market from online to offline.
The platform that is still very popular among Romanians of all ages is Facebook, which has channels that users can further use, such as taking advantage of the tagging function and the Local Targeting feature to advertise to the target audience in the area TikTok usage tends to be among younger users. It shows the potential and opportunity to create creative marketing strategies that align with the interests of young consumers.
“An important factor today that influences interest in products or services is influencers. (Influencers) The communication of influencers has a great impact on the decision to purchase products and services of consumers from middle-aged to young teenagers, but many people like most influencers. They usually charge a high price for each PR session, therefore, if Thai entrepreneurs want to enter the Romanian market, or other countries, the commercial ambassador has recommendations for considering and choosing influencers who can work effectively . The price is suitable for the budget. and they have the intention to really promote Thai products,” said Mr Phusit.
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