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Instagram Launches New Video Creation App, ‘Edits,’ Now Available for Pre-Order

Instagram is stepping up its game for creators with the launch of Edits, a brand-new video creation app designed to empower users with a suite of advanced tools. The app is now available for pre-order in the iOS App Store as of Sunday, January 19, with an Android release coming soon.

In a video announcement, Instagram head Adam Mosseri described Edits as more than just a video editing tool—it’s a comprehensive creative hub. “For those of you who are passionate about making videos on your phone, this is for you,” Mosseri said. “No matter what’s happening in the world, it’s our job to provide the best possible tools for creators.”

The app promises a range of features tailored to streamline the video creation process. These include a dedicated inspiration tab, a space to organize early ideas, and a high-quality camera for recording. Users will also have access to robust editing tools, the ability to share drafts with friends or collaborators, and performance insights for videos shared on Instagram.

“Edits is designed to make the creative process seamless and fun,” Mosseri added. “Whether you’re brainstorming, filming, or refining your work, this app has everything you need to bring your vision to life.”

While the app won’t be available for download until next month, Instagram is already collaborating with a select group of video creators to gather feedback and refine the experience.

For now, iOS users can secure their access by pre-ordering Edits in the App Store. Android users will have to wait a little longer, but the app’s arrival on the platform is imminent.

As Instagram continues to evolve, Edits marks a significant step in its mission to support creators with innovative tools that inspire and elevate their craft.