IPhone 17 Japan Launch: Anticipation & Tech Lovers
- Tokyo - (Gigi Press) - On Friday, Apple launched the iPhone 17 phones in Japan and global markets, adding a new, ultra-thin model to its lineup under the...
- Approximately 30 people lined up in front of the Apple store in the Shibuya neighborhood in Tokyo, awaiting their new devices from the first hours of the launch.
- The iPhone Air is characterized by a thickness of no more than 5.6 mm, with a frame made of titanium that gives it high strength and durability, matching...
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Apple Launches iPhone 17 and iPhone Air Globally,with japan as Key Market
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Japan News
Tokyo – (Gigi Press) – On Friday, Apple launched the iPhone 17 phones in Japan and global markets, adding a new, ultra-thin model to its lineup under the name of iPhone Air.
Approximately 30 people lined up in front of the Apple store in the Shibuya neighborhood in Tokyo, awaiting their new devices from the first hours of the launch.
The iPhone Air is characterized by a thickness of no more than 5.6 mm, with a frame made of titanium that gives it high strength and durability, matching the quality of other high-end models in the lineup. Its prices start from 159,800 yen (approximately $1,080).
As for the standard models in the series,they come with a renewed front camera supported by artificial intelligence techniques to identify faces and automatically adjust the frame,making it easier to take selfies. Their price starts from 129,800 yen (approximately $880).
The iPhone 17 series is based on the latest Apple A19 chip, which provides enhanced capabilities in image and video processing, and also improved energy efficiency.
Deeper Dive: iPhone Air – A New Category?
The introduction of the iPhone Air marks a potentially significant shift in Apple’s strategy. While Apple has traditionally focused on incremental improvements to existing models, the Air’s emphasis on extreme thinness and premium materials suggests a desire to capture a segment of the market prioritizing aesthetics and portability. This could be a response to increasing competition from brands focusing on design-forward smartphones.
Technical Specifications comparison
| Feature | iPhone 17 | iPhone 17 Air |
|---|---|---|
| Thickness | Standard iPhone Thickness (approx. 7.8 mm) | 5.6 mm |
| Frame Material | aluminum | Titanium |
| Starting Price | 129,800 yen ($880) | 159,800 yen ($1,080) |
| Chip | Apple A19 | Apple A19 |
| Front Camera | Improved with AI | Improved with AI |