iPhone 18 Pro Pre-Order Guide: Pricing, Launch Date, and Comparison

Apple has officially opened pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max, with sales kicking off at 14:00 sharp, according to reports from Frandroid and Les Numériques.

Pre-Order Details and Timing for iPhone 18 Pro

According to Frandroid, securing the devices at the best possible price requires careful comparison across retailers to avoid overpaying on launch day. Les Numériques confirms that the official pre-order window opened precisely at 14:00, prompting buyers to prepare their accounts and payment methods ahead of time.

Why Le Havre Appears in Apple Presentation Materials

Apple specifically featured the French port city of Le Havre in its iPhone 18 presentation materials, sparking local and national interest. Actu.fr reports that Apple “voulait absolument venir au Havre,” noting that the tech giant chose the location intentionally to showcase specific capabilities or production-adjacent narratives within its marketing rollout.

Comparing the iPhone 18 Pro to Prior Generations

Technical evaluations from SFR Actus highlight the hardware differences between the newly launched iPhone 18 Pro and its predecessor, the iPhone 17 Pro. Buyers weighing an upgrade can evaluate generational shifts in processing power, display technology, and camera capabilities. Meanwhile, secondary retail markets have adjusted older pricing models, with La Dépêche noting that previous-generation hardware like the iPhone 17 has dropped below €840 on platforms such as Amazon for shoppers seeking alternative deals.