iPhone 18 Pro Price Hike: Rising Costs and Apple’s Profit Strategy

Apple is facing mounting component cost pressures that could drive up the price of the upcoming iPhone 18 Pro by as much as 40 percent, according to recent research reports.

Rising BOM Costs Threaten Apple Profit Margins

The bill of materials, or BOM, for the iPhone 18 Pro is estimated to climb by up to 40 percent compared to previous hardware generations, according to data cited by GSMArena.com. Forbes notes that Apple is actively working to protect its profit margins in the face of these escalating production realities, raising questions about how much of the financial burden will pass down to retail buyers.

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