Israel Influencer Payment: Rp 116 Million Per Post
Here’s a breakdown of the news article, summarizing the key details:
Headline: fantastic, Israel Pays Influencers Rp 116 Million Per Post on Social Media
Key Points:
* Israel is using influencers: The Israeli government is actively employing social media influencers to shape public opinion regarding the ongoing war in the Gaza Strip.
* High Payments: Influencers are reportedly being paid up to US$7,000 (approximately Rp 116.2 million) per post for pro-Israel content.
* Shifting Public Opinion: This campaign is happening as global public opinion increasingly turns against the war and accusations of genocide against Israel grow.
* Multi-faceted Approach: Israel is using a variety of tactics to control the narrative, including influencer marketing, algorithm manipulation, AI-driven content, and secret media partnerships.
* US Disclosure: The details of this campaign were revealed through documents filed under the US Foreign Agent registration Law.
* “Esther project”: The influencer campaign is called the “Esther Project” and had a budget of US$900,000 (Rp 14.9 billion) between June and September 2024, covering 75-90 posts on platforms like TikTok and Instagram.
* Similar US Initiative: A separate,similarly named “Esther Project” was launched by a US right-wing think tank (Heritage Foundation) to combat alleged antisemitism.
Source: Detik.com (Indonesian news website) based on reports from Middle East Monitor and Responsible Statecraft.