Israel-Premier Tech Gets New Title Sponsor and Identity for 2026
- * Team Rebranding: The Israel-Premier Tech cycling team is undergoing a major overhaul and will be known as the NSN Cycling team starting in 2026.
- In essence, this is almost a complete restart for the team, with new ownership, sponsors, and a new identity, while retaining its professional license and some personnel.
Here’s a breakdown of the key information from the provided text:
* Team Rebranding: The Israel-Premier Tech cycling team is undergoing a major overhaul and will be known as the NSN Cycling team starting in 2026.
* Sponsor Changes: Both Premier Tech and Factor (bike sponsor) have ended their sponsorships. The new sponsors are NSN (Never Say Never), a sports and entertainment company, and Stoneweg, a global investment group.
* Ownership Change: Sylvan Adams is no longer the owner of the team.
* Team Registration: The team is now registered in Switzerland, with operations based in Barcelona and Girona, Spain.
* Continuity: The team will maintain its UCI team licence and some riders/staff will carry over too the new project. Kjell carlström will continue as General Manager.
* Advancement Team: A continental-level development team will also operate as NSN Development Team.
* New Signing: Biniam Girmay is a notable new rider joining the team.
In essence, this is almost a complete restart for the team, with new ownership, sponsors, and a new identity, while retaining its professional license and some personnel.