SteelSeries
The attractiveness of the e-sports market is huge, and many companies are buying the brands in it. The latest acquisition was the successful acquisition of SteelSeries by GN. You may not know GN, but their Jabra is a well-known headphone brand. According to the press release, the acquisition will be completed in early 2022 at a price of approximately US$1.24 billion. This move will allow GN to enter the e-sports accessories market and also bring growth space and revenue synergies.
Ehtisham Rabbani, President of SteelSeries, emphasized that their leadership will stay in office, believing that joining the GN family will accelerate the already healthy growth momentum. That is to say, SteelSeries has also grown a lot through the acquisition of smaller brands and occupied a lot of market share. Next, GN may combine Jabra’s audio technology with SteelSeries e-sports products, and the brand itself can develop into more different products.
After a round of mergers in the e-sports market, brands such as Astro, Elgato, Roccat, etc. have all been grouped into different new owners, with greater backing to support growth, and then we will see how they can make good use of the synergies of sister companies. , Further expand out.
