Newsletter

JR East’s “Midori no Madoguchi” Reduction Policy Frozen: A Look Back at the Plan and Reasons for the Change

Three years ago, JR East announced a policy to reduce the number of “Midori no Madoguchi” by 70% by 2025, but now it has been announced that this policy will be frozen. We have summarized the contents of the original policy, the reason for freezing the policy, and how the remaining contact points were dealt with immediately.

“Midori no Madoguchi” discount by 70% JR East policy 3 years ago

Three years ago, when JR East was suffering from severe business conditions due to the effects of the new coronavirus, it decided to reduce the number of “Midori no Madoguchi”, which sells tickets face-to-face, by 70% by 2025 in order to improve efficiency control.

[Cyhoeddiad JR East 3 blynedd yn ôl]
JR East currently has “Midori no Madoguchi” at 440 stations, but by 2025, which is four years from now, the company plans to reduce the number by about 70% and consolidate them to about 140 stations. On the other hand, we will increase the number of ticket machines where you can buy tickets and commuter passes while speaking remotely with the operator to maintain convenience as much as possible.

Freezing reduction policy Severe congestion in some counters

Regarding this, JR East President Yoichi Kise announced at a regular press conference on May 7 that the downsizing policy would be frozen.

Between the end of March and the beginning of April this year, some Midori Madoka counters were very crowded with people buying commuter tickets and foreign visitors to Japan, and many users complained.

JR East President Yoichi Kise
“We take seriously the great inconvenience this has caused our customers. We apologize profusely.”

The number of remaining counters is 209.

The company has reduced the number of green counters in stations from 440 three years ago to 209, but for now it plans to maintain the current number of counters.

In addition, ▼Of the 10 or so Midori-no-Madoko counters that have already been closed, a system will be set up to allow them to open temporarily in response to congestion during busy seasons.

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