[이코노믹리뷰=최진홍 기자] Kakao Pay announced on the 27th that it would provide alternative credit rating information to Samsung Card. It is explained that the ‘alternative credit evaluation service for credit card issuance review’ was newly designated on the 17th through the 8th designated representative review committee of the Financial Services Commission.
When reviewing the issuance of the ‘Kakao Pay Credit Card’, a PLCC card created by Kakao Pay and Samsung Card, the alternative credit rating information provided by Kakao Pay is added to the information held by Samsung Card, the issuer.
This was possible thanks to Kakao Pay’s strategy, which made efforts to build an alternative credit evaluation model by analyzing non-financial and unstructured data generated from various internal services. Kakao Pay services such as payment and remittance and user behavior data are used to construct a model, and the latest technology is combined to conduct a multi-faceted evaluation to develop the ‘Kakaopay Score’ and to develop the credibility of credit information provided by credit rating agencies. The fact that K-CSS (Kakaopay-Credit Scoring System), Kakao Pay’s own alternative credit rating system, was established by combining the two advantages of the discriminatory power of the alternative data and the alternative data was effective.
Kakao Pay is a nationwide platform with 37 million users, particularly in their 20s and 30s, who have a high proportion of people with insufficient financial history, subscribed to more than 93.2% of the total population, providing an alternative credit rating service more effectively than any other operator. “It will help spread inclusive finance by being able to evaluate the creditworthiness of those with insufficient financial history, such as students and newcomers who have difficulty in providing financial services due to lack of financial transaction information,” he said.
.
