Kaspersky today announced the launch of a new portfolio of easy-to-use consumer solutions for users in Thailand. In addition to the new brand name This revolutionary product line also offers an improved user interface and user experience across multiple platforms. It also offers modern users a wide range of features covering all types of protection: security, privacy, performance, and personal data.
In 2022, Kaspersky detection systemdiscoverOn average, 400,000 new malicious files are added every day, which represents an increase of 20,000 per day compared to 2021. Kaspersky alsoblog505,879,385 attacks from online sources
–CyberGenics highlights the concept of cybersecurity for Business and Cyber Resilience that engages the entire organization.
for Southeast Asia Kaspersky blocked 207,506 mobile malware attacks and 14,050 attacks in Thailand.
There are also new types of threats constantly emerging. Both Steelers (steal) Advanced thieves targeting accounts of popular online gaming platforms or crypto wallets. including stalker goods (stalker vessels) which allows perpetrators to secretly spy on the private lives of others through mobile devices.
Therefore, it is important for the user to have an answer for every possible situation. so that users can live a digital life with confidence Whether farming gold in my favorite MMORPG game, introducing children. Let’s get to know the tablet first. Allocating video calls to senior family members Including exploring and trying to do the next big thing like building a smart home. or travel in ‘Metaverse’ (metaverse)
In response to these evolving challenges and needs, Kaspersky has changed the face of the company’s consumer protection. “Beyond Antivirus” and sets a new direction and evolutionary vision for the future in the coming years.
Introducing new Kaspersky products from standard to premium
This new, easy-to-use product family is divided into three plans: Kaspersky Standard, Kaspersky Plus, and Kaspersky Premium. And each plan offers protection for a wide range of devices on Windows, Mac, iOS and Android. All these products are designed to reflect the level of functionality available to users across the entire ecosystem of Kaspersky’s consumer services.
consumers choose Kaspersky standard receives a security function. Features real-time protection against the latest digital threats, including Safe Browsing and Anti-Phishing. To protect against malicious websites, downloads and extensions. The standard plan also offers a virus removal tool. Pre-Kaspersky offers users the ability to search for and remove viruses that might find their way onto the user’s PC before installing Kaspersky products. Additionally, this Standard plan includes a Firewall and Monitor Network or Check the network, which will show which apps are connected to the internet.
It also includes a whole suite of optimization tools: Quick Start, PC Speed Up and Disk Space Cleanup tools, Game Mode and Do Not Disturb Mode, Do Not Disturb mode. It opens automatically when playing games, working, or when streaming movies on your computer. This ensures a seamless user experience for users. and minimize the use of system resources Helps reallocate important tasks. Stalker detection along with webcam and microphone protection are some of the privacy features available to users of this standard plan.
for the plan Kaspersky Plus It will have privacy capabilities that stand out from the first plan. Users using this plan have unlimited access to everything included in Kaspersky Standard, including VPN and Premium Password Manager. Users are provided with a Data Leakage Checker tool which is used to explore the internet and the dark web. and alerts users if their personal data has been compromised. The plan also includes Password Security Status to show the security status of your password. This can improve password protection by checking the security status of passwords and their susceptibility to leaks. Under this Kaspersky Plus plan, users can also see which devices are connected to their home network. This is a particularly useful feature for smart home technology owners.
plan Kaspersky Premium The most feature-rich All previously mentioned capabilities have been added. This includes digital identity protection and premium technical support. with access to priority phone or chat services Expert remote installation support and personal PC health monitoring. To provide comprehensive identity protection users have access to an Identity Protection Wallet, which stores copies of sensitive data (such as passports or driver’s licenses) in encrypted form. To prevent identity theft In addition, all Kaspersky Premium customers receive a free year of Kaspersky Safe Kids as a bonus. which can add value to parents
In the future, Kaspersky plans to develop the ecosystem and expand the list of partners and integrations. to provide more value and service to consumers
UX and registration improvements
The new product has a clearer interface and experience. Easier to use Helping raise a portfolio to a new level. Kaspersky has designed a completely new solution. Its purpose is to improve customer interaction within the app. And it makes it easier and more intuitive in key areas: protection (all malicious threats are automatically blocked and users are notified), monitoring (users are notified of potential threats or actions that can lead to damage and have the opportunity to choose settings or actions in order not to interrupt the digital experience) and education (users can read about the functions and threats in a special blog if they want to learn more).
The new portfolio is designed to demonstrate the core capabilities of the schemes. to consumers more clearly. with instructions from the first moment of using the service With a joining process that simulates a reliable and friendly conversation. Quick action buttons provide instant access to popular features. News and security alerts can be found in the “Home” tab on the homepage, while all the main information about a user’s subscription (status, renewal date, number of devices, etc.) is in the “Profile” section.
Benjamas Juthapipat, Thailand Country Manager, Kaspersky He said, “We are proud to launch a new line of products in Thailand this year. Cyber security risks are increasing. And digital life is a reality like never before. Today, security solutions are not just antivirus solutions for personal computers. It is a comprehensive ecosystem of security services for all platforms and devices. meet all user needs We have improved the entire interface structure. as well as the overall experience of our users. Help users understand and appreciate the scope and level of protection that Kaspersky offers. There is security, efficiency, privacy. and personal information The security and privacy of users is important to Kaspersky. And we are proud to launch a new portfolio that offers even more protection. in line with the reality of cyber threat patterns and customer needs.”
To learn more about Kaspersky’s new range of products, visit www.caspersky.com. and user protection guidelines, please visit https://www.kaspersky.co.th/
Kaspersky Thailand in collaboration with Icomtech official dealer Launching a special campaign 6.6 for the new user portfolio:
From June 6-8, Kaspersky is offering a 20% discount and an additional 3% discount when buying two boxes of the product from the official store at lacing a Shop
Customers can also enjoy a 20% discount when purchasing products from the official online store between June 1-15 on the website. https://www.kasoshopping.com/
