Kia’s TikTok Car Configurator Wins Best Social Campaign
- IRVINE, Calif.(AP) — Kia America's innovative "Kia TikTok Creator" car configurator has been recognized as the "best Social Campaign" by MediaPost at the 10th annual "Best in Automotive"...
- The "Kia TikTok Creator," launched in December 2024, is the first car configurator designed specifically for the TikTok platform.
- To promote the configurator, Kia collaborated with eight TikTok creators, who produced videos showcasing the K4's most popular features and options.
Kia’s TikTok Car Configurator Wins marketing Award
Table of Contents
- Kia’s TikTok Car Configurator Wins marketing Award
- Kia’s TikTok Car Configurator: Your Questions Answered
- What is the “Kia TikTok Creator” car configurator?
- What award did Kia’s TikTok Car Configurator win?
- When was the Kia TikTok Creator launched?
- Which Kia vehicle can be customized using the configurator?
- How does the Kia TikTok Creator work?
- How did Kia promote the TikTok car configurator?
- What impact has the Kia TikTok Creator configurator had on sales?
- Who where the judges at the “Best in Automotive” Marketing Awards?
- What other categories were included in the “Best in Automotive” awards?
- Where is Kia America headquartered?
- Has Kia received any other recent recognition?
- Is Kia the official automotive partner of any sports organizations?
- What types of vehicles does Kia offer?
- Where can I find more facts about kia?
- Key Takeaways from the Kia K4 TikTok Configurator Success
- Kia’s Focus on U.S.Assembly
IRVINE, Calif.(AP) — Kia America’s innovative “Kia TikTok Creator” car configurator has been recognized as the “best Social Campaign” by MediaPost at the 10th annual “Best in Automotive” Marketing Awards. The award was presented at the Marketing Conference: Automotive, held during the International Motor show in New York on April 16.
The “Kia TikTok Creator,” launched in December 2024, is the first car configurator designed specifically for the TikTok platform. It allows users to customize a Kia K4 sedan in an engaging and entertaining format. The configurator guides users through various trim levels and color options for both the interior and exterior of the vehicle.
To promote the configurator, Kia collaborated with eight TikTok creators, who produced videos showcasing the K4’s most popular features and options.
“The new Kia K4 is a dynamic vehicle that warrants an equally dynamic online experience,” said Megan Gillam, Director of Marketing Operations for Kia America. “We are honored that the ‘Kia TikTok car configurator’ has been named ‘Best Social Campaign’ by MediaPost in such a competitive category.” Gillam added that K4 sales have increased each month since the configurator’s launch, demonstrating its effectiveness in connecting with consumers on a popular platform.
Other categories in MediaPost’s “Best in Automotive” awards include “Automotive Agency of the Year,” “Best Integrated Campaign,” and “Best Electric Vehicle Campaign.”
The judging panel for the awards included automotive marketing experts from mediapost, AMCI Global, A Girl’s guide To Cars, the University of Northwood, IMNG Middle Brand Strategy, Mel, and Omardrives.
About Kia America
Kia America, headquartered in Irvine, California, continues to top automotive quality surveys. Kia was recognized by Time as one of the world’s most sustainable companies in 2024. As the “official automotive partner” of the NBA and WNBA, Kia offers a range of gasoline, hybrid, plug-in hybrid, and electric vehicles, sold through a network of more than 800 dealers in the U.S.
For media information, including photographs, visit www.kiamedia.com. To receive personalized email notifications about press releases, sign up at www.kiamedia.com/us/en/newsalert.
Kia’s TikTok Car Configurator: Your Questions Answered
What is the “Kia TikTok Creator” car configurator?
The “Kia TikTok Creator” is an innovative car configurator designed specifically for the TikTok platform. It allows users too customize a Kia K4 sedan in an engaging and entertaining format directly within the TikTok app. This allows potential buyers to see various trim levels and color options.
What award did Kia’s TikTok Car Configurator win?
Kia’s “Kia TikTok Creator” configurator won the “Best Social Campaign” award from MediaPost at the 10th annual “Best in Automotive” Marketing Awards. The award was presented at the Marketing conference: Automotive during the International Motor show in New York.
When was the Kia TikTok Creator launched?
The Kia TikTok Creator was launched in December 2024.
Which Kia vehicle can be customized using the configurator?
The configurator allows users to customize the Kia K4 sedan.
How does the Kia TikTok Creator work?
The configurator guides users through various trim levels and color options for both the interior and exterior of the vehicle. It delivers a dynamic and engaging experience tailored to TikTok’s user base.
How did Kia promote the TikTok car configurator?
Kia collaborated with eight TikTok creators to promote the configurator.These creators produced videos that showcased the K4’s most popular features and customization options.
What impact has the Kia TikTok Creator configurator had on sales?
According to Megan Gillam, Director of Marketing Operations for Kia America, K4 sales have increased each month as the configurator’s launch, demonstrating its effectiveness in connecting with consumers on a popular platform.
Who where the judges at the “Best in Automotive” Marketing Awards?
The judging panel included automotive marketing experts from mediapost, AMCI Global, A Girl’s guide To Cars, the University of Northwood, IMNG Middle Brand Strategy, Mel, and Omardrives.
What other categories were included in the “Best in Automotive” awards?
Other award categories included “Automotive Agency of the Year,” “Best Integrated Campaign,” and “Best Electric Vehicle Campaign.”
Where is Kia America headquartered?
Kia America is headquartered in Irvine, California.
Has Kia received any other recent recognition?
Yes, Kia was recognized by Time as one of the world’s most enduring companies in 2024.
Is Kia the official automotive partner of any sports organizations?
Yes, Kia is the official automotive partner of the NBA and WNBA.
What types of vehicles does Kia offer?
Kia offers a variety of vehicles, including gasoline, hybrid, plug-in hybrid, and electric vehicles.
Where can I find more facts about kia?
For media information, including photographs, visit www.kiamedia.com. To receive personalized email notifications about press releases, sign up at www.kiamedia.com/us/en/newsalert.
Key Takeaways from the Kia K4 TikTok Configurator Success
In short, success can be achieved by:
- Leveraging the TikTok platform and its large user base
- Creating an engaging and interactive experience for potential customers
- Collaborating with influencers to promote the product and its features
- Offering customization options to attract consumers
Kia’s Focus on U.S.Assembly
Here’s a summary of Kia’s U.S. assembly initiatives:
| Vehicle model | Assembly Location |
|---|---|
| 2025 EV6 | Assembled in the U.S. (select models with three rows) |
| 2025 EV9 SUV | Assembled in the U.S.(select models with three rows) |
| Sportage (excluding HEV and PHEV models) | Assembled in the U.S. |
| Sorento (excluding HEV and PHEV models) | Assembled in the U.S. |
| Telluride | Assembled in the U.S. |