Kicking into High Gear: Linglong Tire Scores Big as Official Global Partner of Chelsea Football Club
Linglong Tire Partners with Chelsea Football Club as Official Tire Partner
ZHAOYUAN, China, Sept. 11, 2024 /PRNewswire/ — Linglong Tire, a leading Chinese tire manufacturer, has signed a multi-year agreement with Chelsea Football Club, one of the world’s most prestigious football clubs, as the Official Tire Partner of the Club.
Through this partnership, Linglong and Chelsea will create bespoke content and experiences in key strategic markets, increasing Linglong’s global presence through pitchside placement at Stamford Bridge Stadium, including during Premier League, FA Cup, and League Cup matches. Linglong Tire’s brand image will also appear on Chelsea Football Club’s official travel buses.
Wang Feng, chairman and president of Linglong Tire, explained the partnership: “Becoming the official global partner of Chelsea Football Club is an important milestone in Linglong Tire’s internationalization strategy. We will promote Linglong Tire’s brand charm and product strength to the world, working with Chelsea to deliver passion and excellence to fans and consumers around the world.”
Casper Stylsvig, Chief Revenue Officer at Chelsea FC, commented: “We are thrilled to welcome Linlong Tire, an ambitious and innovative company with a commitment to excellence in manufacturing, service, and brand, as our new official global tire partner. We look forward to contributing to Linlong’s global growth plans and working with a renowned Chinese brand to expand their footprint in China.”
Chelsea Football Club is one of England’s oldest and most influential football clubs, with a history dating back to 1905. Linglong Tire has exported products to 173 countries and boasts a loyal customer base around the world. The cooperation between the two parties is a powerful combination of brand strength and market influence, as well as a deep resonance and joint practice of the spirit of pursuing excellence.
Linglong Tire will continue to adhere to its original aspiration and quality-first principle, winning the recognition and respect of consumers around the world with its excellent products and services. Through its close cooperation with Chelsea Football Club, it will show the world the power of China’s intelligent manufacturing, convey the brand’s passion and dreams, and make Chinese tire brands shine more on the world football stage.