As millions prepare to tune into the Super Bowl L Halftime Show featuring Bad Bunny on , a counter-programming event is taking shape, spearheaded by the conservative nonprofit Turning Point USA. Dubbed the “All-American Halftime Show,” the event aims to offer an alternative rooted in what the organization describes as “faith, family, and freedom.”
The show, featuring a lineup of prominent country and rock artists including Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett, will air concurrently with the NFL’s main event. It’s a deliberate move by Turning Point USA, founded by the late Charlie Kirk, to present a different vision of American entertainment and values.
The “All-American Halftime Show” is scheduled to begin around on . Viewers can access the performance through a variety of platforms, including Turning Point USA’s social media channels – YouTube, X (formerly Twitter), and Rumble – as well as through several conservative-leaning news outlets. These include Real America’s Voice, OAN News, Daily Wire+, TBN (Trinity Broadcasting Network), CHARGE!, The National News Desk, and NTD.com.
The choice of Bad Bunny as the Super Bowl Halftime performer has drawn criticism from some conservative figures, including former President Donald Trump. This discontent appears to have fueled the impetus behind Turning Point USA’s alternative offering. The organization explicitly frames its show as a response to what it perceives as an agenda-driven approach to entertainment.
“The All-American Halftime Show will be a unique, patriotic event proudly celebrating American culture, freedom, and faith,” Turning Point USA stated in a press release. Andrew Kolvet, a spokesperson for the organization, added, “We set out to provide an entertainment option that will be fun, excellent, and exciting for the entire family while millions are gathered together for the big game. These performers will deliver exactly that, and People can’t wait to watch the incredible show they’re about to put on. We know millions around the country will be watching too.”
Kid Rock, the headlining act, was recently seen introducing U.S. Vice President JD Vance at an event for members of the US Military at Fort Campbell, Kentucky, on . Vance himself expressed enthusiasm for the show on X, praising the lineup and specifically highlighting Kid Rock.
The lineup itself represents a cross-section of popular country and rock talent. Kid Rock, known for his genre-bending sound that initially emerged from the Detroit hip-hop scene, has achieved mainstream success with hits like “Picture” and “All Summer Long.” Brantley Gilbert is recognized for anthems such as “Dirt Road Anthem” and “My Kind of Party,” while Lee Brice has resonated with audiences through songs like “One of Them Girls” and “Rumor.” Gabby Barrett, the 2021 Academy of Country Music Awards’ New Female Artist of the Year, adds another layer of contemporary country appeal.
Turning Point USA’s approach to this event is being described as a “David and Goliath” scenario, positioning their show as a challenger to the NFL’s widely-watched halftime performance. The organization aims to provide an alternative that resonates with viewers seeking entertainment aligned with their values.
The availability of the “All-American Halftime Show” across multiple platforms – from social media to cable networks – suggests a strategic effort to reach a broad audience. The inclusion of OAN News, a far-right media outlet, underscores the explicitly conservative orientation of the event.
While Bad Bunny was Spotify’s most-streamed artist globally in 2025, and his selection for the Super Bowl halftime show reflects his widespread popularity, Turning Point USA’s alternative aims to capture a segment of the audience that may feel underrepresented by the NFL’s choice. The success of this counter-programming effort remains to be seen, but it highlights a growing trend of politically-charged entertainment alternatives.
