As a result of analyzing its 6.6 million MAUs (average monthly unique visitors), Balan, a luxury commerce platform, announced on the 20th that the 30s and 50s living in the metropolitan area were placed as ‘big hands’ the luxury goods market.
As a result of Balan’s big data analysis, the share of purchases by the 3050 generation was 71.9% in 2021 and 72.3% last year. People in their 30s and 50s make up far more than half of all generations.
It was analyzed that more than 60% of the total transactions took place in the metropolitan area (Seoul, Gyeonggi, Incheon) in 2021 and last year.
Specifically, in Gangnam 3-gu (Gangnam, Seocho, Songpa-gu), Seoul, where the unit price and redemption rate is the highest, the proportion of purchases by 3050 households was confirmed to be 82.5% in 2021 and 81.9% in 2022.
Last year, Gucci was the most popular luxury brand among people in their 30s and 50s. tied for first place in both the men’s and women’s categories. Prada rose one rank from the previous year for both male and female customers, coming in third and second, respectively, while Chanel and Thom Browne were also high.
In the men’s ‘Top 10’, Louis Vuitton and Nike regained the top ranks, occupying 4th and 10th place, respectively, and in the women’s ‘Top 10’, Louis Vuitton and Celine to 7th and 9th place, respectively.
A Balan official said, “The purchasing power of the 30s and 50s, who have the purchasing power in the luxury market and spare no expense on things they think are valuable, is expected to continue leading luxury consumption.” ‘, we will increase customer satisfaction.”
[서울=뉴시스]
