Mattel has unveiled a new Barbie doll in the likeness of global pop icon Kylie Minogue, timed to capitalize on the enduring popularity of her 2023 hit single, “Padam Padam.” The doll, officially released today, , is a meticulously crafted recreation of Minogue’s look from the song’s music video, complete with the striking red outfit that defined the visual aesthetic of the track.
The “Barbie Signature Kylie Minogue Collectible” doll, as it’s officially titled, features a head-to-toe red ensemble, including a dramatic chiffon cloak and distinctive tight boots. Mattel announced the doll’s availability “by popular demand” via social media, signaling a strong consumer interest in the collectible item. The release follows a previous collaboration with Minogue in 2024, where a one-of-a-kind doll was created to honor her as a Barbie Role Model during the brand’s 65th anniversary celebrations.
Minogue herself expressed her enthusiasm for the doll, stating, “Seeing this doll come to life has been really special.” She added that the overwhelmingly positive response to the initial Barbie Role Model doll prompted her to collaborate with Mattel once again. “I was excited to team up with Mattel again and I can’t wait to see Kylie Barbie out in the wild,” she said.
The release of the Kylie Minogue Barbie arrives at a moment of continued momentum for the singer. “Padam Padam,” released as part of her sixteenth studio album, Tension, became a global phenomenon in 2023, resonating with audiences across generations. The song’s infectious beat and empowering message propelled it to chart success and solidified Minogue’s status as a pop culture icon.
Minogue’s career, which began in the late 1980s, has spanned decades and yielded remarkable achievements. She has sold over 80 million records worldwide and earned 11 number-one albums in the UK, alongside numerous awards and accolades. The Barbie doll serves as a tribute not only to the success of “Padam Padam” but also to her overall legacy in the music industry.
The doll’s creation involved close collaboration between Mattel and Minogue, ensuring an accurate and respectful representation of the artist’s vision. This level of detail is characteristic of Mattel’s “Barbie Signature” line, which focuses on creating collectible dolls that celebrate influential figures and cultural moments.
Beyond the aesthetic replication, Minogue emphasized the emotional connection she feels to the doll and its representation of a particularly meaningful period in her career. “Connection has always been at the heart of everything I do, and sharing the joy and fun of the Tension era with people across the globe has been an incredible experience,” she explained. “From the spark of Padam Padam through to the Tension album and world tour, this Barbie feels like a perfect snapshot of that time.”
The Barbie Signature Kylie Minogue doll is now available for purchase at major retailers and directly through Mattel’s website. It carries a recommended retail price of £69.99, positioning it as a premium collectible item aimed at dedicated fans and Barbie enthusiasts. The doll’s release is expected to further fuel the ongoing demand for celebrity-inspired Barbie dolls, a trend that Mattel has successfully cultivated in recent years.
This collaboration highlights the enduring power of both Kylie Minogue’s brand and the Barbie franchise. Minogue’s ability to consistently reinvent herself and connect with audiences, coupled with Barbie’s status as a cultural touchstone, makes this partnership a natural fit. The doll is not simply a toy; it’s a collectible piece of pop culture history, encapsulating a moment of artistic and commercial success for one of music’s most enduring stars.
