Callosa de Segura, a municipality in the province of Alicante, Spain, is gearing up for a weekend of commerce, culture, and gastronomy with the ‘La Costra Market’ event, scheduled for and . The event, a collaboration between the Callosa de Segura Town Hall, the mixed commerce association, and the hospitality association, promises a diverse range of activities aimed at residents and visitors alike.
The ‘La Costra Market’ will transform Avenida Constitución and Calle Nuestra Señora de los Desamparados into a bustling hub of activity, featuring an outlet fair, entertainment for all ages, prize draws, animations, and a ‘tardeo’ – a late afternoon social gathering – alongside food tastings, and discounts. The event is designed to boost local businesses and provide a vibrant community experience.
The program for kicks off with a commerce fair along Avenida Constitución and Calle Nuestra Señora de los Desamparados, offering attendees a chance to browse and take advantage of special discounts. An outlet fair will feature a total of eleven retailers and one hospitality venue. Participating businesses include Modas Amaya, Bazar Ramonet, Atmósfera Sport, Para el hogar Antoñita, Flaviano Moda, Gómez Íntimo, Teodora Boutique, Calzados María Luisa, La casa del mueble, Entresueños, Rocío Modas, and Cafetería Niágara’s. Sorteos (prize draws) and children’s entertainment will also be on offer throughout the day.
Musical performances are a key component of the Saturday schedule. The group ‘Acontrareloj’ will perform a concert at 11:30 a.m., followed by a ‘tardeo’ featuring ‘Los Peccata’ at the Mercado de abastos (food market) at 4:30 p.m.
The festivities continue on , with a continuation of the commerce fair and outlet fair on Avenida Constitución and Calle Nuestra Señora de los Desamparados. The same retailers and hospitality venue from Saturday will participate, again offering discounts and entertainment. Children’s entertainment and prize draws will also be available.
A unique culinary experience is planned for Sunday afternoon. At 11:00 a.m., the Asociación de Hostelería de Callosa de Segura (ASHOCA) will host a free children’s workshop on preparing ‘arroz con costra’ – rice with a crust – on Avenida Constitución. Registration for the workshop is available at Cafetería Niágara’s.
The highlight of Sunday will be a tasting of a giant ‘arroz con costra’ at 2:00 p.m. On Calle Hermanos Parra. A donation of 1 euro per plate will be requested, with all proceeds benefiting the Alzheimer and neurodegenerative diseases association of Callosa de Segura. This charitable aspect adds a meaningful dimension to the event, connecting community enjoyment with a worthy cause.
The ‘La Costra Market’ represents a concerted effort by the Callosa de Segura Town Hall and local business associations to invigorate the local economy and provide a weekend of entertainment for residents and visitors. The combination of commerce, gastronomy, and cultural activities positions the event as a significant draw for the region. The event organizers can be contacted at 965 31 05 50 for further information.
While the event is primarily focused on local commerce and community engagement, the inclusion of traditional culinary workshops and the charitable donation component speak to a broader trend of experiential tourism and socially conscious events gaining traction in Spain. The focus on ‘arroz con costra’, a regional specialty, also highlights a growing appreciation for local gastronomy and culinary heritage.
