There is no street dancing, no summer, no blood, no street. On August 13, the hip-hop selection variety show “This! It’s Hip-hop” makes a hot comeback this summer. The fifth season has already dominated the top hot search lists ahead of the broadcast. The four captains, Wang Yibo, Han Geng, Li Chengxuan, and Liu Yuxin, gathered with enthusiasm to lead the new generation of dancers from all over the world to enter the hip-hop universe, inject fresh blood into hip-hop culture, leading the trend of “Generation Z”. A young blessing, an international dual line, and the grand effect of the new force are sure to become the impressive highlights of the fifth season. For the hope of challenging yourself, attacking powerfully to release the energy of the new generation, and start a new season of hip-hop and cool trend!
This season “This! “It’s Hip-hop”, with the new program Slogan of “Battle For Hope”, brings together new hip-hop forces from all over the world, which with LACOSTE’s proposal of “convergence of crocodiles and convergence of differences”: enthusiasm is sometimes, and hope is transmitted. As the official clothing sponsor of this season’s show, French high-end sports fashion brand LACOSTE has assisted throughout the process, creating sets multiple “bloody dancing tools” for dancers to accompany the new generation of hip-hop dance to grow together.
The crocodile awakens fear “dance”
This season, the gods of the hip-hop stage are gathered, and dark horses are rising. Not only do sponsoring clothing brands need to meet the comfort and functional needs of the players and captains during their daily dance practice, but they also need to fit the stage in terms of color and style, and rhythm with the performance rhythm . The “French crocodile” brand LACOSTE, which has been in the Chinese market for many years and is well known to everyone, has ignited the stage in this season’s program. The new dynamic and dynamic outfits of the season make upper body performers release their vitality to the fullest. LOGO’s iconic short-sleeved T-shirts, tracksuits, silhouette POLOs, trendy casual shirts and all-match sneakers and other seasonal youth products are loved by players and captains.
LACOSTE
LACOSTE
LACOSTE, out of the ordinary and daring to be different, perfectly fits the hip-hop culture with the momentum of fear and breaking through limitations, making this group of dancers with different styles and personalities notable “scared of dancing” – be that. hard core performance on the stage, or the daily wear under the stage, it can easily show a personalized fashion attitude and an innovative attitude.
Large crocodile peer list coffee
Through sponsorship and implantation of this season’s program, LACOSTE is calling on “crocodile peers, come out”, hoping to join the fashion and hip-hop queue through more fashionable youth who love street culture. In the program clips that have been exposed since the start of the broadcast, Zhou Yuxiang, a young dancer from the new generation who won the HHI World Finals champion, captured the favor of a large number of audiences and program captains as soon as he appeared. . He wore a classic LACOSTE Monogram short-sleeve T-shirt and brought a hip-hop show full of skills, sparking an energetic celebrity scene;
LACOSTE
LACOSTE
Spoiler for the next program, LACOSTE autumn and winter comfortable items, with an innovative and diverse sense of fashion design, won the host Wang Chenchen, Liao Bo, and many foreign star players. Such as Tian Jinyu (Big Harry), Huang Zhengjia (Monkey King) and Tian Jiayu (Little Harry), Bboy Boy, Liu Anchu (Doudou), as well as Japanese Hiphop goddesses Kyoka, Yuki, “God of War” Riceball , the new generation of light IKKI, machine Badd from the main French Hiphop dance group, Dykens, a fresh representative of French Hiphop, etc.
LACOSTE
LACOSTE
Hanson Gu, CEO of LACOSTE Greater China said, “In the past brand history, LACOSTE has been followed by sports enthusiasts along with many sports events such as tennis and golf. As a very enthusiastic competitive sport, Hip-hop is about to move from the street to more mainstream, and join the Asian Games, the Olympic Games and other important international sports events, and it will definitely attract more attention from young people. We are looking forward to all the LACOSTE brand -take the “This! This is Hip- hop 5″, as well as all star captains, Contestants and spectators will break through the inherent limitations and explore new trends in street fashion together.”
and “This! It’s Hip-hop 5” together, keep going with the crocodile, and walk on the street!
