Lando Norris Unveils Quadrant-Themed ‘Liquid Carbon’ ⁢Helmet for ​Singapore F1 Grand Prix

Lando Norris, the founder of esports ​organisation Quadrant, ‌has revealed a unique helmet design for the 2024 Singapore F1 Grand ⁤Prix. The McLaren driver’s helmet‍ features a Quadrant-themed design,⁣ marking a ⁤departure from his⁤ signature fluorescent green color.

The ‘Liquid Carbon’ design is ⁢a preview of​ Quadrant’s rebranding, scheduled for early 2025. This isn’t the ⁣first time Norris has incorporated Quadrant ⁢into his F1 helmet design. In 2022, ‌he wore a design based on the Halo game ⁤character ‘Master Chief’ at‍ the Singapore Grand Prix.

Norris is‌ the second F1‍ driver to wear a gaming-themed⁤ helmet design in 2024. Visa Cash Up RB Hiroki Tsunoda wore a VALORANT-themed⁣ helmet ​during the Belgian Grand Prix weekend as part of ‍a⁣ collaboration ​with Red Bull⁢ Gaming.

Quadrant‍ has established itself as‌ a ‍major player ⁢in the gaming and esports space ​in the ‍United States since its launch in⁢ 2020. ‌The company has ⁢secured a seven-figure investment through a seed round​ in January 2024 and expanded ⁣its existing partnership with audio brand JBL Quantum in May 2024.

Quadrant’s ‍esports team includes Ethan ‘Fifakill’ Pink competing in Call of Duty: Warzone competitions. The organisation also ⁢comprises five content creators, merchandise sales, and athlete sponsorships.

Category: Formula 1 ‍ / Lando⁣ Norris / McLaren F1 Team / Helmet / F1 Singapore GP