Laughing All the Way to the Polls: Can Harris Camp’s ‘Meme Politics’ Mobilize Gen Z Voters
Vice President Harris’ ‘Meme’ Gains Popularity Among Generation MZ Voters
The Vice President Harris ’meme’ is gaining popularity among generation MZ voters in the US, particularly with the coconut meme becoming a symbol of Harris.
A team of ‘digital shock soldiers’ under 25 years old, known as the ‘Tik Tok Team’, created the sensation ‘meme politics’ with their unique and cheerful attitude.
Reporter Lim Kyung-ah reports from New York on the US presidential election televised debate and the impact of the ‘Tik Tok Team’ on the campaign.
A 6-Second Video Goes Viral
Shortly after the debate, a short video was posted on Vice President Harris’ official TikTok, adding a ‘meme’ from a popular American ‘dance competition show’ to evaluate the discussion in just 6 seconds.
The number of views exceeded 8 million, showcasing the power of the ‘Tik Tok Team’ in creating engaging content.
Generation Z’s ‘Digital Rapid Response’ Team
The ‘Tik Tok Team’ is run by five Generation Z employees under the age of 25, who have full control over planning and posting content in about 30 minutes.
This ‘digital rapid response’ team attracted attention as soon as Vice President Harris took over the candidacy, using the hottest ‘meme’ and creating a social media explosion.
A New Strategy in Modern Politics
The ‘Tik Tok Team’s’ approach was evaluated as “the most original strategy of modern politics” while thoroughly following the grammar of today’s generation.
A survey showed that Harris’s TikTok views are more than 100 million views more than the Trump camp, highlighting the impact of the ’Tik Tok Team’s’ efforts.
The Impact on Voting
While it is unknown whether this enthusiastic response online will lead to actual voting, the results of the MZ generation votes will be a point to watch in the tight race.
This is Lim Kyung-ah from MBC News in New York.
