LEGO Easter 2026: Free Gifts, Events & Egg Hunts Revealed!

LEGO enthusiasts and families can look forward to a range of events and promotions this Easter, with activities planned across LEGO Stores and participating retailers. From free build events to gift-with-purchase opportunities, the LEGO Group is aiming to make this Easter a brick-tastic experience.

The LEGO Group is already offering the 40890 Easter Decorations set, a 312-piece gift available with qualifying purchases of £70 / $75 / €75 while supplies last. This set allows builders to create six charming, LEGO-built seasonal figures. The promotion runs until March 26th.

Beyond the gift-with-purchase, LEGO Stores in the UK, US, and Europe will host free LEGO Easter egg build events on March 29th. These events will offer a limited number of exclusive LEGO Easter egg models to attendees. LEGO encourages those interested to check with their local store to confirm availability and event times.

Easter Egg Hunts and Make-and-Take Events

Adding to the festive spirit, LEGO Stores in the UK and Europe will be hosting Easter egg hunts from March 27th to April 4th during store opening hours. These hunts will involve hidden, LEGO-built eggs throughout the stores, though these decorative eggs are not available for purchase.

The British retailer, The Entertainer, is also joining in the fun, offering its own free LEGO Easter egg make-and-take event on April 4th, starting at store opening, while supplies last. This provides an additional opportunity for families to engage in LEGO-themed Easter activities.

Expanding LEGO’s Seasonal Offerings

These Easter promotions follow a broader trend of LEGO expanding its seasonal offerings. The introduction of dedicated Easter sets and events demonstrates the company’s commitment to engaging with consumers throughout the year, not just during peak holiday seasons. This strategy aims to maintain brand relevance and drive sales beyond traditional gifting periods.

The LEGO Group’s focus on in-store experiences, like the egg hunts and build events, also reflects a growing emphasis on creating community and fostering a deeper connection with LEGO fans. These events provide a unique opportunity for families to interact with the brand in a tangible way, strengthening brand loyalty.

What to Expect Next

Consumers should keep an eye on their local LEGO Stores and The Entertainer locations for specific event details and availability. The limited quantities of the make-and-take models suggest that arriving early is advisable for those hoping to participate. LEGO fans should anticipate further seasonal promotions and product releases throughout the year, as the company continues to innovate and expand its offerings.

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