Lego Sponsors F1 Academy Team

Here’s a summary of the key information ⁣from the provided text:

* F1 Viewership Growth: ESPN, the current U.S. broadcaster for Formula 1, saw record viewership numbers.Average⁤ viewership reached 1.3 million ⁢across stations adn platforms,up from 1.21 million in 2022 and 554,000 in 2018.
* Broadcasting Rights Shift: Starting next year, Apple TV will become the exclusive broadcaster‍ of ⁣Formula 1 in the U.S., following the⁢ success of the Apple-distributed movie “F1: The Movie.”
* Lego’s F1 Partnership: Lego has significantly expanded its involvement with F1, creating detailed car brick sets (for various skill levels – Duplo, traditional, and Technic) and engaging in activations at races.
* Lego Activations: Lego hosted in-person ⁢events at F1 races,including life-size lego cars and even creating ‌trophies for ⁢podium finishers (British Grand Prix).At the‌ Las Vegas grand Prix, drivers ‌were transported in a life-size pink lego Cadillac.
* Strategic Partnership: Lego’s partnership‌ with F1 is focused on understanding and catering to the ⁣passion ‌of the F1 audience, offering unique experiences and gateways into the brand for newcomers.